Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content to populate the new space the way you advise. Good news: when it doesn’t fully
2024-05-10
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion
2024-05-10
IoT is a system of smart enabled devices, from vacuum cleaners to cars. It’s important to understand that IoT devices use built-in sensors to generate data for further interpretations and decision making. Interconnected via a larger system, IoT provokes
2024-05-09
Playing to win now means doubling down on strategy “The content you create provides no sustainable competitive advantage for your business.” Robert Rose kicked off Content Marketing World 2022 with that bold statement. Even the most exceptional work will
2024-05-09
I’d bet that you believe you are. The thing is, supposedly, few of us are especially self-aware. There is a range or degree of self-awareness and we all purportedly vary in how astutely self-aware we are. You might think you are fully self-aware and only
2024-05-09
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing promotions that have little to do with your interests or priorities. Ever ordered a
2024-05-08
Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like
2024-05-08
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and creative solutions, from food and beverage brands. Visit our site each Thursday
2024-05-08
Customers still have high expectations for how companies deliver experiences. How good are they at applying insights from the data they have access to? Losing sight of the customer can mean losing out on business. By being intentional with the customer
2024-05-07
