In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But
2024-05-24
We all know that social media is the biggest form of communication in the world. This is why understanding social platforms and making optimal use of them is an extremely good skill to have. If you’re a beginner and just want some quick tips to help you get
2024-05-24
An onboarding series is your chance to make a strong first impression and to share important information about your brand and products with customers and potential customers. When crafting an onboarding campaign, some elements are easy to overlook. Don't
2024-05-24
Only a small fraction of the potential customers who click through to your website will actually make a purchase. So how can you get the number of conversions from youremail marketing campaignsup? Here’s the bad news: Prospects are already jaded about
2024-05-23
With hackers constantly changing the way they target people, and staff members becoming victim to ever more technology they must secure, it can be difficult to keep on top of what the next big threat is Ransomware has been dubbed 2022’s big threat to watch
2024-05-23
The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations have increasingly recognized the potential for streamlining their operations
2024-05-23
All companies want to grow, and in the internet age, global growth has never been more attainable. But expanding into new markets can prove difficult if you’re unwilling to change your marketing tactics based on geographic location. A one-size-fits-all
2024-05-22
Every successful business also hassolid email deliverability. It’s not without effort. They most likely have a team of email marketers building strategies that ensure successfulemail campaignswithout anythrottling, bulking, bouncing, orspamming. Simply
2024-05-22
Over the past two weeks, emotions have run high around the evolution and use of emotion artificial intelligence (AI), which includes technologies such as voice-based emotion analysis and computer vision-based facial expression detection. Video conferencing
2024-05-22
