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Council Post: 14 Innovative Ways To Learn More About A New Client’s Target Audience

Council Post: 14 Innovative Ways To Learn More About A New Client’s Target Audience

Every agency has its own onboarding process to kick off partnerships with new client accounts. Even if an agency knows what a new client’s goals and needs are, the efforts of the agency’s teams would be hindered at every step without a clear, in-depth

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last? - Advertising Week

There’s no doubt that the pandemic threw everyone for a loop. Navigating an emotional time with layers of uncertainty, businesses experienced phases of change, which began with sheer survival mode, moved toward acquiring some level of patience and then

Data: A pot of gold for retailers | 7wData

Data: A pot of gold for retailers | 7wData

Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs to be highly granular, especially when it comes to data about customers and

Deep Learning Models Might Struggle to Recognize AI-Generated Images

Deep Learning Models Might Struggle to Recognize AI-Generated Images

Findings from a new paper indicate that state-of-the-art AI is significantly less able to recognize and interpret AI-synthesized images than people, which may be of concern in a coming climate where machine learning models are increasingly trained on

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

A major part of effective Ecommerce marketing involves writing search engine optimized content, a job that can be rather tedious. It is no wonder some writers attempt to simplify the task using artificial intelligence (AI) generated content. However, this

Social Media for Elderly: The 4 Important Cognitive Benefits of Social Media for Seniors

Social Media for Elderly: The 4 Important Cognitive Benefits of Social Media for Seniors

Are you seeking information about social media for elderly people? There’s a certain stereotype regarding seniors and the internet: Bumbling boomers sending chain letters and misusing emoji. Screenshots of moms misusing text to speech or thinking “LOL”

What To Know About Modern Marketing Strategy

What To Know About Modern Marketing Strategy

Contact Us What To Know About Modern Marketing Strategy Modern marketing has made quite an impact on the industry. A lot more industries are looking to take to social media platforms to promote their businesses due to the target audience across social media

Why All Small Businesses Need a Social Media Content Calendar | Bulkly

Why All Small Businesses Need a Social Media Content Calendar | Bulkly

Social media can make or break your business — a social media content calendar can help you take full advantage of social media’s power As any small business owner knows, social media is essential to every digital marketing plan. Over 4.6 billion people