Latest Articles


Digital Marketing Platforms That Every Marketer Should Know

Last updated: 01/01/2021

A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a bit of an exaggeration, but it’s not a huge one. The digital role in...

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5 Killer Social Media Marketing Tips to Keep in Mind for 2021

Last updated: 01/01/2021

Social networking websites serve as the glue between the brand and the target audience.  As per Backlinko, there are more than 3.8 billion social media users. All social media...

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5 Reasons Why You Should Have a Digital Marketing Strategy

Last updated: 01/01/2021

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital...

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Evaluating the viability of AI in the workplace

Last updated: 12/31/2020

It’s becoming increasingly important for organizational leaders to consider the potential impact of artificial intelligence on company culture.  Recent research estimates that...

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Predictions for AI-powered digital healthcare in 2021

Last updated: 12/31/2020

Apart from efforts to develop vaccines for Covid-19, 2020 has been a year of substantial advancements in artificial intelligence ( These technologies are advancing at an...

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What is Artificial Intelligence?

Last updated: 12/31/2020

Once viewed as science fiction, Artificial Intelligence (AI) has become one of the most widely discussed topics in today’s world. Even if you don’t fully know what this term...

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The Good and Bad of Building Your Own Enterprise B2B Marketplace

Last updated: 12/31/2020

We're all used to digital marketplaces as one of the quickest ways to get goods. Think of Amazon and Aliexpress. They all thrive because of the sheer demand of consumers across...

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Social Media Marketing Mistakes to Avoid in 2021

Last updated: 12/31/2020

Social media marketing is a critical part of any digital marketing for businesses. But social media sites continue to update their algorithm, thereby, making it vital for you to...

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7 Ideas for Nonprofits to make the most of Salesforce Marketing Cloud

Last updated: 12/30/2020

Nonprofit organizations are a breed apart – committed to a cause and willing to go the extra mile to selflessly serve someone in need. And although their mission is never to...

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Small Business Email Marketing Tips

Last updated: 12/30/2020

Small business owners often assume that email marketing isn’t an effective marketing strategyfor themand it is just for the big players. Email marketing is frequently cited as...

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