A wise digital marketer once said, “it’s all about the platforms, baby.” Ok, that was me. And maybe that’s a bit of an exaggeration, but it’s not a huge one. The digital role in...

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Social networking websites serve as the glue between the brand and the target audience.  As per Backlinko, there are more than 3.8 billion social media users. All social media...

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A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital...

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It’s becoming increasingly important for organizational leaders to consider the potential impact of artificial intelligence on company culture.  Recent research estimates that...

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Apart from efforts to develop vaccines for Covid-19, 2020 has been a year of substantial advancements in artificial intelligence ( These technologies are advancing at an...

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Once viewed as science fiction, Artificial Intelligence (AI) has become one of the most widely discussed topics in today’s world. Even if you don’t fully know what this term...

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We're all used to digital marketplaces as one of the quickest ways to get goods. Think of Amazon and Aliexpress. They all thrive because of the sheer demand of consumers across...

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Social media marketing is a critical part of any digital marketing for businesses. But social media sites continue to update their algorithm, thereby, making it vital for you to...

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Nonprofit organizations are a breed apart – committed to a cause and willing to go the extra mile to selflessly serve someone in need. And although their mission is never to...

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Small business owners often assume that email marketing isn’t an effective marketing strategyfor themand it is just for the big players. Email marketing is frequently cited as...

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