Latest Articles


Explainable AI: How and why did the AI say ‘true’?

Last updated: 02/15/2019

Artificial intelligence (AI) is expanding beyond academics and the web giants, who have immense access to data and computing power and deep pockets to fund research projects....

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Last updated: 02/15/2019

Moz If you're brand new to SEO, start here. An all-in-one SEO toolset to boost your search engine rankings. Monitor your SEO performance and get insights to increase organic...

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51 YouTube Stats Every Video Marketer Should Know in 2019

Last updated: 02/15/2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on...

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Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business - Barkley

Last updated: 02/15/2019

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In...

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3 Things Your Nonprofit Needs to Say After #GivingTuesday | Constant Contact Blogs

Last updated: 02/15/2019

#GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Now it’s...

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Hotspots for Email Marketing Jobs, Plus Hot Skills – Litmus Software, Inc.

Last updated: 02/15/2019

Looking for email marketing jobs in the US? Then California, Massachusetts, Georgia, Illinois, and New York are the top states for you. In Canada? Then Ontario is tops. In the...

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Google announces AdWords daily budgets can overspend by 2x, automatically

Last updated: 02/15/2019

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis....

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The big problem with PPC attribution modeling no one is talking about

Last updated: 02/15/2019

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the...

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How to Start A Business: 5 Keys to A Successful Business

Last updated: 02/15/2019

How to start a business is where the spirit led me to this cold morning. And my message basically for you, is 5 keys to to a successful business. Knowing whether you should...

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Four Steps to Maximizing Customer Lifetime Value

Last updated: 02/15/2019

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to...

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