NOTE: This post was written by Kevin Elliott, Michigan State University; Nicole Kleinstreuer, National Institutes of Health; Patrick McMullen, ScitoVation; Gary Miller, Columbia...

Read full article

“When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media.” (Source) By...

Read full article

Quit Trying to DO Social Media: Focus on Measurable Results Instead Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It...

Read full article

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news...

Read full article

In January 2020, use historical events such as Utah’s statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company’s content marketing. Content...

Read full article

Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more...

Read full article

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their...

Read full article

The 2019 defense authorization act directed the Secretary of Defense to produce a definition of artificial intelligence (AI) by August 13, 2019 to help guide law and policy. But...

Read full article

Startup entrepreneurs face a world of opportunities. But they also face a large swath of challenges and a heavy amount of competition. It's no surprise that data from Statistic...

Read full article

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in...

Read full article