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3 Key Differences Between Google AdWords and Facebook

3 Key Differences Between Google AdWords and Facebook

Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts...

How to Vet An SEO Agency (and Prevent Failure)

How to Vet An SEO Agency (and Prevent Failure)

How to Vet An SEO Agency (and Prevent Failure) Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so...

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. Although this somewhat challenging...

How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B...

8 Ways Influencer Marketing Can Help Your Business Grow

8 Ways Influencer Marketing Can Help Your Business Grow

Trust is the real currency of marketing. Without, consumers do not develop brand loyalty. Businesses that aren’t trusted can make high-quality products and still never grow. For...

How to Boost Your Conversion Rate by 45% with Live Chat

How to Boost Your Conversion Rate by 45% with Live Chat

Digital marketing has seen quite a few innovations in the last few years. From video marketing to customer-driven contests, there have been tons of new methods to market your...

Baidu AI achieves 'zero shot learning' ability using natural language - ExtremeTech

Baidu AI achieves 'zero shot learning' ability using natural language - ExtremeTech

Given the glut of AI “breakthroughs” and wannabe “breakthroughs,” it’s sometimes tough to pinpoint events that if not seismic of themselves, are the kind of incremental advances...

Beyond Sales: The Different Types of Conversions

Beyond Sales: The Different Types of Conversions

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to...

3 ways to add user-generated content to triggered email campaigns - The Email Marketing Blog

3 ways to add user-generated content to triggered email campaigns - The Email Marketing Blog

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding...

<b>These Marketing Trends Are Making a Comeback Right Now</b>

These Marketing Trends Are Making a Comeback Right Now

A marketing renaissance is occurring for some old trends that may have once become tiresome but are now starting to appear fresh again. Email, direct mail and videos all fall...

4 Simple Tactics to Gain Trust as an AdWords Account Manager

4 Simple Tactics to Gain Trust as an AdWords Account Manager

We know you love your job. You login to your computer and read what’s new in the industry, and think of ways to achieve your client’s paid search goals. But, this effort and...

Quality Score and other leverage points

Quality Score and other leverage points

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If...