Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always...

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Short Message (SMS) Marketing is perhaps the most underrated digital marketing strategy out there today. Despite having the highest open rates (98%), best engagement rates...

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To some extent it is: you’ve got to give yourself the best chance of winning by collecting as many followers as possible. You want to rank as high as you can on the leaderboard...

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LinkedIn is one of the largest social networking platforms with about 500 million users spread out in over 200 countries worldwide. However, undoubtedly an ideal tool for...

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Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success...

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Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect...

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Artificial Intelligence for Marketing: Getting Started AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a...

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Select your tool and onboard your clients Introduction With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every...

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Add a custom MailChimp email campaign archive to your website and allow visitors to view your recent campaigns, which can improve visibility and your site's SEO. Choose to embed...

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Sometimes even the best-laid plans don’t get us the results we want. That can often be the case with website conversions. You’ve put in the work of polishing your content,...

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