Latest Articles


6 Easy Steps to Follow for Successful Sweepstakes Marketing

Last updated: 01/12/2020

Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you want...

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Five Ways Artificial Intelligence And Machine Learning Can Benefit Digital Marketers

Last updated: 01/11/2020

Understanding how artificial intelligence and automation can help propel your business is, in my mind, paramount to staying ahead of the curve as a business leader in today’s...

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Where Marketers are Missing the Mark with Customers

Last updated: 01/11/2020

Last fall, the New York chapter of the American Marketing Association published a research report that should be required reading for marketers. The Techlash is Here report...

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7 social video trends we expect to see more of in 2020

Last updated: 01/11/2020

The videos created for social media will continue to grow both in popularity and usefulness this coming year. No matter what level your social video game is right now, you still...

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Will Instagram Be the Most Important Social Marketing Channel in 2020?

Last updated: 01/11/2020

Will Instagram Be the Most Important Social Marketing Channel in 2020? Email address: 5 Essential Skills for a Mobile Marketer 1 year ago What does the future of Instagram look...

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5 ways to upskill your team in 2020 | Smart Insights

Last updated: 01/11/2020

Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best...

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5 Digital Marketing Trends That Will Shape 2020

Last updated: 01/10/2020

The first half of 2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual...

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6 Digital Marketing Mistakes Made by Major Brands

Last updated: 01/10/2020

Digital marketing is such a minefield of misinformation that even the biggest brands (like the BBC and BMW) make mistakes. Don’t do what these six companies did! Nowadays...

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Power Up Your Personal Branding With These 4 Great Tools

Last updated: 01/10/2020

Today I have some personal branding resources to help you build a better business online. Building a loyal following involves making the right connections and trusted...

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6 skills tomorrow's digital marketers need to master | Smart Insights

Last updated: 01/10/2020

Preparing for a job in the marketing world tomorrow will be vastly different than it is today. While the basics of marketing may be the same, the tools to analyze, create, and...

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