Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you want...

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Understanding how artificial intelligence and automation can help propel your business is, in my mind, paramount to staying ahead of the curve as a business leader in today’s...

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Last fall, the New York chapter of the American Marketing Association published a research report that should be required reading for marketers. The Techlash is Here report...

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The videos created for social media will continue to grow both in popularity and usefulness this coming year. No matter what level your social video game is right now, you still...

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Will Instagram Be the Most Important Social Marketing Channel in 2020? Email address: 5 Essential Skills for a Mobile Marketer 1 year ago What does the future of Instagram look...

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Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best...

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The first half of 2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual...

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Digital marketing is such a minefield of misinformation that even the biggest brands (like the BBC and BMW) make mistakes. Don’t do what these six companies did! Nowadays...

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Today I have some personal branding resources to help you build a better business online. Building a loyal following involves making the right connections and trusted...

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Preparing for a job in the marketing world tomorrow will be vastly different than it is today. While the basics of marketing may be the same, the tools to analyze, create, and...

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