Latest Articles


The Top 5 Marketing Careers To Have Right Now

Last updated: 09/06/2019

Those who work in marketing know just how exciting their field can be. Trends are constantly emerging, the landscape is always changing, and it's important to stay up-to-date as...

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Seeing beyond the hype to the promise of artificial intelligence

Last updated: 09/06/2019

Every new technological development goes through the stage of being perceived as the silver bullet for everything: generally speaking, the less people understand the tech, the...

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Setting the Stage for a Successful Email Marketing Automation Campaign

Last updated: 09/06/2019

Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have it triggered automatically based on an action, a...

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One of Google's Biggest Mistakes Was Naming Algorithm Updates

Last updated: 09/06/2019

When I began my career in digital marketing, I had a tough time describing what I did to other people. SEO wasn’t a known profession back then, and it certainly wasn’t something...

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How Artificial Intelligence Is Disrupting the Education Industry Education Can

Last updated: 09/06/2019

Artificial intelligence is transforming the relationship between corporations and their customers across virtually every market sector. From predictive analytics and data mining...

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Artificial Intelligence and SEO Optimization

Last updated: 09/05/2019

Tools that facilitate (and accelerate) work on-site optimization and make the content better, more precisely and better marked are of increasing importance. Such tools and...

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How To Write a Good Blog Post That Gets Engagement and Traffic

Last updated: 09/05/2019

The idea of writing your first blog post can be quite exciting. Once you begin working on a post, though, you realize it is just as daunting too. That is because there are...

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Stop Studying SEO, Start Studying Your Target Audience

Last updated: 09/05/2019

There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed...

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8 Ways to Measure Social with Google Analytics - Search Engine Journal

Last updated: 09/05/2019

The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of...

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How Artificial Intelligence Will Change the Marketing Profession

Last updated: 09/05/2019

Marketing automation has been around since the late 1990s. However, artificial intelligence has only recently begun to realize its full potential. How will new AI technology...

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