Latest Articles


30 Email Marketing Statistics to Shape Your Strategy in 2019 | Pure360

Last updated: 01/21/2019

1 Email marketing is alive and kicking in 2019. To prove it, we’ve compiled 30 handy email marketing statistics to shape your strategy. Keep these email stats handy for those...

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Top 3 Challenges for Email Marketers in 2018 and How We Helped Resolve Them | Return Path

Last updated: 01/21/2019

In my last blog post, I talked about how Return Path and deliverability are often misunderstood. Deliverability, which encompasses so many separate yet intertwined factors, is...

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Measure Your Email Marketing Success With KPIs - VerticalResponse

Last updated: 01/21/2019

You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your...

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5 Steps To A Successful Product Launch In A Highly Competitive Market

Last updated: 01/21/2019

A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it...

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How to Avoid Orphan Video Content with Effective Market Activation - Aspect

Last updated: 01/21/2019

How to Avoid Orphan Video Content with Effective Market Activation By Evelyn Timson How Marketing Activation can bring Brands to Life It has often been said of the internet that...

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Customer Experience: How AI Will Change How We Buy [and How Marketers Market] - Integrated Marketing Association

Last updated: 01/21/2019

Artificial Intelligence (AI) is quickly becoming solidly integrated into every aspect of the customer experience, not only as it relates to how we discover and buy, but also how...

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Adding a Personal Touch to your Digital Marketing

Last updated: 01/21/2019

You’ve heard it before. On average, consumers are exposed to 3,000 to 5,000 marketing ads every day, whether these are online ads, marketing emails, TV commercials, and so on....

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How to Change the World: Create Community - Only Influencers

Last updated: 01/21/2019

A few weeks ago I launched my latest Community, OnlyFounders.com. They say entrepreneurs want to change the world. That is a debatable statement. But one thing is clear, in my...

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4 Tips For Sending Re-engagement Email Campaigns | SendGrid

Last updated: 01/21/2019

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never opens your emails. It can be...

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Google AdWords' automated ad suggestions test is getting a reboot

Last updated: 01/21/2019

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t...

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