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The 10 Best Online Marketing Strategies to Make You a Unicorn

The 10 Best Online Marketing Strategies to Make You a Unicorn

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing...

Social Media Promotion Schedule: Build One For Your Content

Social Media Promotion Schedule: Build One For Your Content

You know that creating amazing content takes a lot of time. When your content doesn’t get the views it deserves, you have to wonder if it’s worth the time you took to put it...

Beyond SEO: Managing the management

Beyond SEO: Managing the management

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved...

Wall Street Journal's Google traffic drops 44% after pulling out of First Click Free

Wall Street Journal's Google traffic drops 44% after pulling out of First Click Free

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted,...

10 Pinterest SEO Tips That Will Set You up for Success - Search Engine Journal

10 Pinterest SEO Tips That Will Set You up for Success - Search Engine Journal

10 Pinterest SEO Tips That Will Set You up for Success Clark Boyd Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged...

Three ways B2B manufacturers can capitalize on 'Made in the USA' searches

Three ways B2B manufacturers can capitalize on 'Made in the USA' searches

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show signage. Having recently attended...

3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong - State of Digital

3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong - State of Digital

“In this world nothing can be said to be certain except death, taxes and a December marketing blog featuring predictions of what’s going to be the next biggest thing in the...

Small Business and Local Marketing Stats You Should Know

Small Business and Local Marketing Stats You Should Know

If you own or run a small or local business, you know the numerous challenges you have on a daily basis. It doesn’t take an article to tell you that you are like a juggler of...

AI researchers built software primed to cooperate with humans and say it’s crucial to our future

AI researchers built software primed to cooperate with humans and say it’s crucial to our future

Progress in artificial intelligence has long been measured by its mastery of board games like chess, backgammon, and Go. Researchers are now working on poker and computer games...

AI Learns Gender and Racial Biases from Language

AI Learns Gender and Racial Biases from Language

Artificial intelligence does not automatically rise above human biases regarding gender and race. On the contrary, machine learning algorithms that represent the cutting edge of...

Artificial intelligence: coming soon to a hospital near you

Artificial intelligence: coming soon to a hospital near you

uman intelligence has long powered hospitals and health care. We rely on doctors, nurses, and a variety of other clinicians to solve problems and create new solutions. Advances...

The financial world wants to open AI’s black boxes

The financial world wants to open AI’s black boxes

Powerful machine-learning methods have taken the tech world by storm in recent years, vastly improving voice and image recognition, machine translation, and many other...