Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your...

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Do you want to properly add keywords and meta descriptions in WordPress? Meta keywords and descriptions allow you to improve your website’s SEO ranking. This means more...

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Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your...

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Marketing has evolved from the typical, broadcasted messages to a segment of users or customers; to granular, personalized messages aimed at a particular type of customer and...

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With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while...

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To say that artificial intelligence (AI) is the next step in enterprise would be an understatement. AI has already become a reality for many industries, including, but not...

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As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the...

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No matter how good your product is, or how well your team works, you will receive negative comments on social media. It’s unavoidable. And if you don’t want angry tweets or...

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To Maximize: 1. Aligning SEO efforts with your Website’s Product Triangle for an strategic approach within your company Why is this so important in 2021? Still today there are...

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2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major...

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