Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a cavalcade of creative...

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If small and local businesses could embrace and execute a single marketing tactic this year it should be the art of empathy. Empathy, the ability to understand and share the...

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Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford...

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Heidi Cohen 5 Ways Employees Make Your Brand A Reality Posted on September 18, 2013 by Heidi Cohen in Branding , Customer | 2 Comments Your Employees Are Your Brand Your...

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So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases...

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Transition words are everywhere, even if you don’t notice them. Without them, language would be dry and robotic, with abrupt changes from one sentence to the next. To maximize...

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The WordPress ecosystem is huge, so it can be a challenge to find the perfect theme to match your brand in every respect. A good starting point is by browsing the thousands...

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With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every...

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The marketing world we know today has a significant history. It started ages ago as an as simple method for sellers to set themselves apart in a crowded marketplace, and the...

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You might have heard that email marketing is dead. However, numbers do not actually support this. According to Statista, it is estimated that email usage will grow by 2-3%...

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