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The Biggest Mistakes Marketers Make According to Behavioral Experts | InsideBE

The Biggest Mistakes Marketers Make According to Behavioral Experts | InsideBE

In their day-to-day practice, marketers often make mistakes that can easily be avoided. We asked seven behavioral economics experts what the biggest ones are in their opinion,...

Download a FREE Header & Footer for Divi's Chocolatier Layout Pack

Download a FREE Header & Footer for Divi's Chocolatier Layout Pack

Tablet and Mobile View Download The Global Header & Footer Template For The Chocolatier Layout Pack To lay your hands on the free global header & footer template, you will first...

Changing URLs for SEO reasons: When is it OK?

Changing URLs for SEO reasons: When is it OK?

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. Before we dive in, let’s see...

What Do Content Marketing Leaders Care About Today?

What Do Content Marketing Leaders Care About Today?

In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business. The idea of educating,...

Celebrations scores PR hit with outrage over Bounty bars – that aren’t being removed

Celebrations scores PR hit with outrage over Bounty bars – that aren’t being removed

“This calls for a mutiny,” Richard Osman tweeted to his 1.2 million followers. “WHAT?! This is a diabolical decision,” wrote Piers Morgan (8 million). “I am not amused … I draw...

Coming into WordPress: I Found My People

Coming into WordPress: I Found My People

After reflecting on WordCamp Phoenix and their experience repping Kadence as a sponsor together, Kathy asks Michelle how she’s so good at making everyone in the WordPress space...

BuzzFeed Is Quietly Publishing Entire AI-Generated Articles

BuzzFeed Is Quietly Publishing Entire AI-Generated Articles

Earlier this year, when BuzzFeed announced plans to start publishing AI-assisted content, its CEO Jonah Peretti promised the tech would be held to a high standard. "I think...

TikTok discourse exposes need for U.S. federal privacy legislation

TikTok discourse exposes need for U.S. federal privacy legislation

A TikTok ban is getting further away as it comes into focus.  Which is to say a ban of the short-form app is unlikely regardless of how topical it is these days. There are just...

 Adapt & Innovate to Stay Ahead

Adapt & Innovate to Stay Ahead

New media channels have always forced the advertising industry to adapt, but their proliferation since the ’90s has been uniquely disruptive. In that time, technological...

Marketing Content to Gen Z? You Better Play by Their Rules

Marketing Content to Gen Z? You Better Play by Their Rules

Content Creation / Editorial processes / Content Marketing World / Examples / Idea generation Marketing Content to Gen Z? You Better Play by Their Rules As Generation Z emerges...

This app is like ChatGPT for your email, and it changed my life | Digital Trends

This app is like ChatGPT for your email, and it changed my life | Digital Trends

I can write a few thousand words about how emails are the bane of my existence, but I have to sip the bitter nectar of my professional reality every morning as I open my eyes...

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

In early 2015, not long after Serial came out of left field and inaugurated a golden age of podcasting, another breakout audio production caught fire. The show, Invisibilia, a...