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Small Business Digital Marketing Trends To Know in 2023 | HackerNoon

Small Business Digital Marketing Trends To Know in 2023 | HackerNoon

This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer...

Google Shopping Free Listings: An In-Depth Guide

Google Shopping Free Listings: An In-Depth Guide

Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it...

Amazon holiday shopping outlook: A guide for advertisers

Amazon holiday shopping outlook: A guide for advertisers

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.  Part of that planning revolves...

How to Save Your Newspaper

How to Save Your Newspaper

You are getting a free preview of a TIME Magazine article from our archive. Many of our articles are reserved for subscribers only. Want access to more subscriber-only content,...

3 Strategies to Earn Consumer Trust in Email Marketing

3 Strategies to Earn Consumer Trust in Email Marketing

Research shows that most Americans are troubled by companies’ usage of their personal data. Perhaps paradoxically, however, consumers also prefer personalized marketing — which...

You can't grow as a marketer without curiosity – here’s why

You can't grow as a marketer without curiosity – here’s why

Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.  This increase leads to the conclusion that more...

Elephants in the Room | No Mercy / No Malice

Elephants in the Room | No Mercy / No Malice

In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs,...

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top...

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to...

Outsource Search Engine Optimization: 18 Reasons Why

Outsource Search Engine Optimization: 18 Reasons Why

We have already seen several reasons why startups should outsource their digital marketing needs. Today, we want to show you why this is also true for Search Engine...

Build Omni-channel Marketing Campaigns In Minutes | Ecommerce Coffee Break Podcast

Build Omni-channel Marketing Campaigns In Minutes | Ecommerce Coffee Break Podcast

Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry...

32 Predictions for Social Media Marketing in 2023

32 Predictions for Social Media Marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise,...