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Resources for Bowl Expo 2017 Attendees - Facebook Marketing Super Session with Mari Smith - MariSmith.com

Resources for Bowl Expo 2017 Attendees - Facebook Marketing Super Session with Mari Smith - MariSmith.com

Greetings, 2017 Bowl Expo Super Session attendee! Please help yourself to the special resources here and toolkit I have created for you. First, here is my slide deck from our...

5 steps to success for low-conversion-volume accounts in AdWords

5 steps to success for low-conversion-volume accounts in AdWords

Sign up for our daily recaps of the ever-changing search marketing landscape. 5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to...

The psychology of language for paid search

The psychology of language for paid search

The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an...

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those...

How Google assesses the 'authority' of web pages

How Google assesses the 'authority' of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no...

Digital Marketing KPIs to Increase Sales

Digital Marketing KPIs to Increase Sales

Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15...

Three Must-Know Digital Marketing Trends

Three Must-Know Digital Marketing Trends

​What? There are three digital trends that marketing professionals should be on the lookout for in 2017. So what? Marketers should understand the fundamentals of echo chambers,...

How to review your customer vs visitor demographic profiles in Google Analytics - Smart Insights Digital Marketing Advice

How to review your customer vs visitor demographic profiles in Google Analytics - Smart Insights Digital Marketing Advice

In a couple of recent consulting workshops with our members, I've recommended this report Google Analytics report (shown below), but the marketing managers I was working with...

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Farhad’s and Mike’s Week in Tech: YouTube’s Problematic Advertising

Each Saturday, Farhad Manjoo and Mike Isaac, technology reporters at The New York Times, review the week’s news, offering analysis and maybe a joke or two about the most...

Amazon Wants to Crush Your Store With Its Technology Might

Amazon Wants to Crush Your Store With Its Technology Might

SEATTLE — Last Sunday in Palm Springs, Calif., Jeffrey P. Bezos, the chief executive of Amazon, climbed into the cockpit of a 13-foot robot and began flailing his arms as though...

Software that can understand images, sounds, and language is helping people with disabilities

Software that can understand images, sounds, and language is helping people with disabilities

FCC rules require TV stations to provide closed captions that convey speech, sound effects, and audience reactions such as laughter to deaf and hard of hearing viewers. YouTube...

Digital Marketing & Industry News in September 2018 | lotus823

Digital Marketing & Industry News in September 2018 | lotus823

With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms...