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Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

With over a billion users and a daily impression rate of more than 300 million, TikTok has quickly become one of the most popular platforms to advertise your brand. In fact,...

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres

Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...

Creating Content for the Gaming Niche: Useful Tips - Hot in Social Media Tips and Tricks

Creating Content for the Gaming Niche: Useful Tips - Hot in Social Media Tips and Tricks

If you think you may have what it takes to start creating content for the gaming niche, there are several things you need to consider before you start up your own video...

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

When the average person is heading to a concert, sporting event or convention, they’re probably not thinking about the broader environmental impact of bringing together a big...

What Is A Content Management System (CMS)?

What Is A Content Management System (CMS)?

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or...

COP27: Focus on Policy and Process, Not Promises

COP27: Focus on Policy and Process, Not Promises

While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action...

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

How to use TikTok to reach new audiences - AZ Big Media

How to use TikTok to reach new audiences - AZ Big Media

TikTok continues to grow at an astounding rate. Many people wish to capitalize on that trend but aren’t sure how to go about doing so. They wonder how some creators on the site...

There is no social media alternative

There is no social media alternative

I really do not want to turn this publication into an Elon Musk anti-fansite, but as another awful person* once said, “You go to war with the army you have, not the army you...

Evergreen Content And Its Unparalleled Marketing Power

Evergreen Content And Its Unparalleled Marketing Power

All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your...

WP Rankings Helps Plugin Developers Track Growth and Competitors

WP Rankings Helps Plugin Developers Track Growth and Competitors

Last month, WordPress.org removed the active install growth chart from plugins, upsetting plugin authors and leaving them with very little meaningful data. The Meta team is...