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How to create insights from consumers’ click histories

How to create insights from consumers’ click histories

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not...

17 inspirational examples of data visualization

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context...

5 Pinterest Marketing Tactics

5 Pinterest Marketing Tactics

Would you be able to guess which social media network has been the busiest of them all in the last year? Yes, it’s Pinterest. Pinterest has definitely earned your consideration...

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with...

Top 8 Digital Marketing Trends That Will Dominate 2017 - Smarther

Top 8 Digital Marketing Trends That Will Dominate 2017 - Smarther

By posting valuable content or information Via electronic media , it reaches the audience quickly and from the feedback and comments you can grab new customers and builds a...

​Forrester reveals top emerging tech B2B and B2C marketers should watch

​Forrester reveals top emerging tech B2B and B2C marketers should watch

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from...

3 Digital Marketing Problems You Don't Know You Have

3 Digital Marketing Problems You Don't Know You Have

There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything...

How to boost your digital marketing with PR

How to boost your digital marketing with PR

It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different...

Darktrace's AI is now automatically responding to hacks – and stopping them

Darktrace's AI is now automatically responding to hacks – and stopping them

Darktrace's "digital antibodies" have stopped one Brexit-themed data protection threat: while trialling the machine-learning anti-hacking system's latest security automation...

Data-driven mental healthcare solving the crisis? - Information Age

Data-driven mental healthcare solving the crisis? - Information Age

Nick Ismail One in four people have mental health issues and in men under 50, suicide is the main cause of death. It is a huge, often misunderstood problem that pervades every...

Learning to Think Like a Computer

Learning to Think Like a Computer

In “The Beauty and Joy of Computing,” the course he helped conceive for nonmajors at the University of California, Berkeley, Daniel Garcia explains an all-important concept in...

The difference between B2B and B2C email marketing

The difference between B2B and B2C email marketing

As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make...