Latest Articles


A Futuristic Reality: Harnessing The Power Of The Three Layers Of Machine Learning

Last updated: 05/24/2019

Artificial intelligence systems powered by machine learning have been creating headlines with applications as varied as making restaurant reservations by phone, sorting...

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Aflac learns important lessons about artificial intelligence and people | ZDNet

Last updated: 05/24/2019

There's a big push among companies to adopt artificial intelligence (AI) tools such as chatbots. But in some cases organizations are finding that they still need the human touch...

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7 Proven SEO Reporting Best Practices That Boost Client Retention

Last updated: 05/24/2019

“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting...

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Smart speakers, smartphone shipments heading in opposite directions - Marketing Land

Last updated: 05/24/2019

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your...

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How To Write Better Marketing Messages

Last updated: 05/24/2019

Most of the big brands out there spend millions of dollars to develop their marketing messages, usually with the help of an agency. Then they use them on every platform: T.V.,...

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17 Awesome Free Online Marketing Courses for Digital Marketers

Last updated: 05/24/2019

I find that frustrating because I don’t want to waste my time with crappy marketing courses that may teach me outdated tactics, useless theoretical information and/or strategies...

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Is SEO right for your business?

Last updated: 05/24/2019

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are...

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More Great Ways to Grow and Improve Your List

Last updated: 05/24/2019

Don’t Let Contacts Rot Away in Your FreshBooks Account You likely have collected email addresses from customer or vendors in your accounting program. Don’t let the relationship...

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Email Marketing: 5 Content Tips To Stand Out In The Inbox

Last updated: 05/24/2019

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their...

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Social Media For PR: Why It's Vital You Embrace It

Last updated: 05/24/2019

Recently, I presented at PubCon on the intersection of social media and PR.  The session title was “experts on PR and Twitter,” however the session description went on to...

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