PR is the art of managing social opinions. Marketers use PR to persuade people that they need certain products and services to drive high sales. In digital marketing, PR...

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Danielle Savin, senior director of digital marketing services, and Suresh Rajappan, digital customer experience principal, at Capgemini in North America, explain why now is the...

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Before the global pandemic struck in 2020 and the world was turned on its head, artificial intelligence (AI), and specifically the branch of AI known as machine learning (ML),...

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There’s a lot of advice out there about writing better social media content. Everything from when to post to how and what to write. Problem is, those tips are meaningless when...

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Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer...

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SEO has changed over the last few years. A lot. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. So how do...

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When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base.  I empathise with this first thought...

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Technology and Artificial Intelligence Civic freedoms, safeguards and transparency in the development of digital technologies and AI Jump to Blogs and Media When law meets...

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A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” If you’ve already put the effort into building a...

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Do you want to create a local WordPress site on your computer using XAMPP? Installing WordPress on your computer helps you try out WordPress, test themes and plugins, and learn...

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