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Fundamental growth hacking for new ‘solopreneurs'

Fundamental growth hacking for new ‘solopreneurs'

Successful digital marketing and website optimization = more business. Yes, it’s a fact and that’s great… But what about hacking your way to growth as a new entrepreneur...

4 Marketing Mistakes That Are Keeping Your Business Down

4 Marketing Mistakes That Are Keeping Your Business Down

The hardest part of running a business is getting your target customers to know that you exist. It does not matter how good your product or service is. As long as you are not...

A digital marketing CEO’s prescription to cure advertising fraud

A digital marketing CEO’s prescription to cure advertising fraud

Challenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade, and they’ve recently hit a fever...

5 Things That Have Always Worked For Digital Marketers, Until Now

5 Things That Have Always Worked For Digital Marketers, Until Now

5 Things That Have Always Worked For Digital Marketers, Until Now Batch and blast email campaigns? Forget it. ---Shares March 20, 2017 The old Southern adage, “If you don’t like...

Interview with Ann Handley | FreshGigs

Interview with Ann Handley | FreshGigs

Ann Handley was recognized by Forbes as the most influential woman in Social Media and listed by ForbesWomen as one of the top 20 women bloggers. The world’s first Chief Content...

Sorry, a Robot Is Not About to Replace Your Lawyer

Sorry, a Robot Is Not About to Replace Your Lawyer

Impressive advances in artificial intelligence technology tailored for legal work have led some lawyers to worry that their profession may be Silicon Valley’s next victim. But...

What Is It Like to Be a Robot? – Rodney Brooks

What Is It Like to Be a Robot? – Rodney Brooks

This is the first post in an intended series on what is the current state of Artificial Intelligence capabilities, and what we can expect in the relative short term. I will be...

Setting Objectives in Marketing - iContact

Setting Objectives in Marketing - iContact

I’ve been told by countless marketers that their campaigns don’t work. When I ask them how they’ve come to this conclusion, more often than not, they tell me that their sales...

Five Simple Ways to Start Growing Your Email List Today

Five Simple Ways to Start Growing Your Email List Today

Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective...

How To Conduct A Content Audit To Improve SEO, Sales, And Customer Engagement

How To Conduct A Content Audit To Improve SEO, Sales, And Customer Engagement

Over the years, your business has probably created a massive amount of content. This is a good thing because the content is the fuel for your online marketing strategy. However,...

9 Tips For Achieving All Of Your Life Goals

9 Tips For Achieving All Of Your Life Goals

If you’re reading this, there’s a good chance that you are a high achiever and you plenty of goals. If you’re anything like me, it can be easy to get lost in the shuffle of...

5 Resources to Grow a Business Around Your Skills and Expertise

5 Resources to Grow a Business Around Your Skills and Expertise

When it comes to starting any new business, you need to be able to offer something of value to your audience, while also figuring out a way for you to make money in the...