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Customer Segmentation Models for Digital Marketing

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...

What is content personalization?

What is content personalization?

Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding to our email headlines is all it takes to personalize well. In...

How to Do A/B Testing and Why You Should

How to Do A/B Testing and Why You Should

If you’re in marketing, chances are you’ve heard aboutA/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small...

9 Steps to Build an Outstanding Content Marketing Strategy - Botsify

9 Steps to Build an Outstanding Content Marketing Strategy - Botsify

9 Steps to Build an Outstanding Content Marketing Strategy Guest Blog / By Sergey Aliokhin / January 27, 2021 November 23, 2022 How to become a winner in a content marketing...

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...

Is the TikTok trend dead?

Is the TikTok trend dead?

When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...

Affiliate Marketing Needs a 'Big Tent' to Keep Growing

Affiliate Marketing Needs a 'Big Tent' to Keep Growing

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a...

Link juice: Is it the new snake oil of Google SEO?

Link juice: Is it the new snake oil of Google SEO?

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the...

A Practical Guide To Multi-Touch Attribution

A Practical Guide To Multi-Touch Attribution

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch...

WordPress Should Embrace the Fediverse - Chris Wiegman

WordPress Should Embrace the Fediverse - Chris Wiegman

One thing I confess I’ve appreciated about Mastodon is that, at least for the years I’ve been there, there’s been less WordPress there than on Twitter. I could pick and choose...

How to Find and Insert Creative Commons Licensed Images in WordPress

How to Find and Insert Creative Commons Licensed Images in WordPress

Do you want to use Creative Commons licensed stock photos and images on your website? It is important to make sure you have permission to use images in your blog posts....

Top 5 Business Ideas For Women To Start Today

Top 5 Business Ideas For Women To Start Today

Law Top 5 Business Ideas For Women To Start Today Everyone has their reason for starting a business, which often falls under one of these categories; freedom, adaptability, and...