Customer Segmentation Models for Digital Marketing
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
02/16/2023
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gotcha!Stream™ Hot Articles
gotcha! has been in the content marketing business for over 10 years and we have built the most powerful content machine in the world. Below are examples of the results our product can generate. We have identified top influencers who are writing articles on several great topics. We have identified the best ones and have curated them for you below. Feel free to take a look, share them, or contact us if we can be of service to you.
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What is content personalization?
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding to our email headlines is all it takes to personalize well. In...
02/16/2023
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How to Do A/B Testing and Why You Should
If you’re in marketing, chances are you’ve heard aboutA/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small...
02/16/2023
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9 Steps to Build an Outstanding Content Marketing Strategy - Botsify
9 Steps to Build an Outstanding Content Marketing Strategy Guest Blog / By Sergey Aliokhin / January 27, 2021 November 23, 2022 How to become a winner in a content marketing...
02/16/2023
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Purpose Should Be a Business Imperative, Not an Agency Awards Strategy
The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...
02/15/2023
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Is the TikTok trend dead?
When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...
02/15/2023
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Affiliate Marketing Needs a 'Big Tent' to Keep Growing
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a...
02/15/2023
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Link juice: Is it the new snake oil of Google SEO?
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the...
02/15/2023
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A Practical Guide To Multi-Touch Attribution
The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch...
02/15/2023
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WordPress Should Embrace the Fediverse - Chris Wiegman
One thing I confess I’ve appreciated about Mastodon is that, at least for the years I’ve been there, there’s been less WordPress there than on Twitter. I could pick and choose...
02/14/2023
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How to Find and Insert Creative Commons Licensed Images in WordPress
Do you want to use Creative Commons licensed stock photos and images on your website? It is important to make sure you have permission to use images in your blog posts....
02/14/2023
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Top 5 Business Ideas For Women To Start Today
Law Top 5 Business Ideas For Women To Start Today Everyone has their reason for starting a business, which often falls under one of these categories; freedom, adaptability, and...
02/14/2023
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