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Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Why Most Digital Marketing Advice You Get Won’t Work for Your B2B Business

Digital marketing is considered the bloodline for most of the modern day organisations that have a high dependency on information technology. The main reason for the popularity...

How Drive.ai Is Mastering Autonomous Driving with Deep Learning

How Drive.ai Is Mastering Autonomous Driving with Deep Learning

Among all of the self-driving startups working towards Level 4 autonomy (a self-driving system that doesn’t require human intervention in most scenarios), Mountain View,...

Preparing for our posthuman future of artificial intelligence

Preparing for our posthuman future of artificial intelligence

What will happen as we enter the era of human augmentation, artificial intelligence and government-by-algorithm? James Barrat, author of Our Final Invention, said: “Coexisting...

7 Ways Chatbots Can Benefit Your Marketing Strategy

7 Ways Chatbots Can Benefit Your Marketing Strategy

7 Ways Chatbots Can Benefit Your Marketing Strategy Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not? Image credit: ...

At MWC, Machine Learning and AI Suddenly Get the Spotlight

At MWC, Machine Learning and AI Suddenly Get the Spotlight

They’re old ideas, but machine learning and AI are now the communications industry’s hot buzzwords, judging from last week’s Mobile World Congress. “For mobile operators around...

5 email campaigns to help you convert leads into customers

5 email campaigns to help you convert leads into customers

Does your business have salespeople whose job it is to convert new leads into customers? If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses...

How to use email to enhance your marketing events

How to use email to enhance your marketing events

While there’s the glamorous “champagne and canapes” side of organizing events, everyone who has planned a gathering of any size knows that the majority of the work is exactly...

7 Reasons To Outsource Your Email Marketing - Email service provider selection

7 Reasons To Outsource Your Email Marketing - Email service provider selection

Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they...

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing - The Email Marketing Blog

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing - The Email Marketing Blog

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending...

3 Effective Steps To Create The Perfect Content Marketing Calendar

3 Effective Steps To Create The Perfect Content Marketing Calendar

Digital Insight for Business Marketing 3 Effective Steps To Create The Perfect Content Marketing Calendar Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM Tweet As SMB...

How to Humanize Your Content - 5 Lessons from Top Brands

How to Humanize Your Content - 5 Lessons from Top Brands

No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people. sAnd people don’t buy products or services from...

The effect of Moore's Law on behavioral marketing

The effect of Moore's Law on behavioral marketing

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. In 2003, I wrote my first analytics package. I had the same problem all...