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Upgrade your email blasts with four simple tactics

Upgrade your email blasts with four simple tactics

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means...

Getting Started with Automated Email Marketing

Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As...

How to stop worrying about Google updates

How to stop worrying about Google updates

As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look...

How to Build SEO Backlinks: A Beginner's Guide

How to Build SEO Backlinks: A Beginner's Guide

How to Build SEO Backlinks: A Beginner's Guide What Google wants to see is authoritative and relatable links talking about your site. ---Shares June 9, 2017 Many entrepreneurs,...

Are you grateful for digital? Part 2: Q&A

Are you grateful for digital? Part 2: Q&A

In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our...

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability,...

Luxury Beat: Brett David on Auto Industry and Digital Marketing

Luxury Beat: Brett David on Auto Industry and Digital Marketing

Brett David is the mastermind behind Miami’s Prestige Imports, the premier source for luxury automobiles that offers an exclusive selection of Lamborghinis as well as the luxury...

The applications of Artificial Intelligence (AI) in the Telecoms industry

The applications of Artificial Intelligence (AI) in the Telecoms industry

Last week, I spoke at the Swiss Mobile Association. The event was held at one of the oldest  cross-functional research institutes Gottlieb Duttweiler Institute just outside...

Why AI will both increase efficiency and create jobs

Why AI will both increase efficiency and create jobs

Artificial Intelligence is already impacting every industry through automation and machine learning, bringing concerns that AI is on the fast track to replacing many jobs. But...

6 Healthcare Marketing Ideas to Cure Your Social Media Woes

6 Healthcare Marketing Ideas to Cure Your Social Media Woes

Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing...

5 Things You Need to Look for in an Email Service Provider

5 Things You Need to Look for in an Email Service Provider

You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that...

4 ways every nonprofit should be using landing pages | VerticalResponse

4 ways every nonprofit should be using landing pages | VerticalResponse

As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and...