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How to Become an Email Marketing Reseller

How to Become an Email Marketing Reseller

Perhaps one of the most prevalent marketing statistics out there is about email. Just in case you haven’t heard it before, email marketing has an ROI of $44.25 for every dollar...

Best Practices for Digital Advertising Targeting with Marty Weintraub - OMCP

Best Practices for Digital Advertising Targeting with Marty Weintraub - OMCP

Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering...

Growth Hacks From Top 30 Social Media Influencers

Growth Hacks From Top 30 Social Media Influencers

An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of...

How To Unlock The Power of Niche Marketing And Accelerate Your Business Forward | Jeet Banerjee

How To Unlock The Power of Niche Marketing And Accelerate Your Business Forward | Jeet Banerjee

Niche marketing is the concentration of all the marketing efforts on a small but specific and well-defined segment of the population. Niches are usually created based on the...

7 of the Best Mood-Boosting Websites We Could Find

7 of the Best Mood-Boosting Websites We Could Find

I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana...

12 Ridiculously Simple Ways to Make Your Content Better - Search Engine Journal

12 Ridiculously Simple Ways to Make Your Content Better - Search Engine Journal

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The...

Google Answer Box Strategy: The Dos and Don’ts

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet...

Emoji SEO: Can You Rank For Emoji-Based Searches? - Search Engine Journal

Emoji SEO: Can You Rank For Emoji-Based Searches? - Search Engine Journal

It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when...

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the...

Why Marketers Need To Bring AI into their Digital Marketing Strategy

Why Marketers Need To Bring AI into their Digital Marketing Strategy

This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less...

Are Advanced Marketing Automation Techniques Underutilized? - eMarketer

Are Advanced Marketing Automation Techniques Underutilized? - eMarketer

Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email...

AI-Powered Decision-Making In Business Must Be Transparent And Keep Humans 'In The Loop'

AI-Powered Decision-Making In Business Must Be Transparent And Keep Humans 'In The Loop'

Management consultancy McKinsey and Company predicts that over the next 10 years, Knowledge Work Automation will be worth $5-7trillion to the global economy.  An important...