Below I’ll cover a few clear signs that you need a consultant, along with some tips to make sure you find the right one. A marketing consultant is an outside business...

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Behavioural marketing and website personalisation is about more than improving customer experience—it is a retailer’s tool to maximise profits. So, once you have a marketing...

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Marketers can choose from over 400 email marketing tools to send their email. That’s a lot of tools to choose from to just send email! But as we all know, there’s more to email...

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There is no shortage of tactics and tips for you to use when it comes to search engine optimization. There is always a new growth hack and SEO tip to boost your...

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Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you can use KPIs to determine how...

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The online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't...

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What better way to round off this week than with a sizzling set of digital marketing stats? Best enjoyed with an ice-cold beverage, that is, just in case you get too...

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In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the...

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The exceptional opportunity of AI makes it imperative for enterprises to plan for change. Artificial intelligence (AI) technology promises to solve problems organizations could...

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In 2015, a man named Nigel Richards won the title of French-­language Scrabble World Champion. This was especially noteworthy because Richards does not speak French. What the...

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