Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who...

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Two seemingly unrelated news stories piqued my interest recently. Earlier this month, the Guardian newspaper published an article written by a robot. And last week, the New York...

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The internet is increasingly becoming a part of our lives, growing every second. A new change takes place every day, rendering the prevailing system obsolete. Adjusting to this...

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Business 2 Community Twitter Facebook LinkedIn Flipboard 0 By now I’m sure you’ve seen infographics online, but do you know how can you use them effectively in your digital...

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Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If...

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No matter how rational we like to perceive ourselves, we humans are highly emotional beings. We tend to respond to emotional stimuli with an emotional response – even when we...

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Still unsure about whether to invest more of your marketing efforts in during the Covid-19 pandemic? Want to know why some brands have been increasing, instead of cutting,...

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Transforming a business into one controlled by Artificial Intelligence (AI) requires everybody’s interest and commitment. Despite the fact that transformation requires...

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Most companies have taken a beating from the pandemic. The social restrictions that keep us safe and curb the spread of the virus has hurt the global economy. While 11.1% of...

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Quality content is one of the most important ranking signals on the web. It is very commonly the anchor of online marketing strategies, which is why 57% of B2B marketing...

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