Latest Articles


Google News to deprecate old RSS feed URLs on December 1, 2017

Last updated: 03/16/2019

Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you...

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Don't make these 4 account-based marketing missteps

Last updated: 03/16/2019

In any strategic approach to marketing, there are perceived “right” ways of doing things. There are also pitfalls along the way. Account-based marketing (ABM) strategy is no...

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Six essential aspects of successful digital marketing

Last updated: 03/16/2019

Dirk Wybe de Jong, VP of Digital Marketing at Celerity, explains six essential aspects of the ever-changing discipline of digital marketing. Marketing is a vibrant, fast-moving...

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Need to get a grip on AI and machine learning? Join us...

Last updated: 03/16/2019

If you’re in any kind of knowledge-based business, you may suspect your world is about to be rocked by machine learning and AI over the next few years. So, you owe it to...

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3 Ways AI Helps CMOs with ROI, Growth and Loyalty

Last updated: 03/16/2019

KPIs of this magnitude aren’t achieved solely by tactics or monthly reports. Sometimes our lack of data literacy fosters doubt in our own reporting. According to eMarketer, only...

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A.I. innovation finds a home on mobile devices

Last updated: 03/16/2019

SAN FRANCISCO -- Innovative mobile apps married to increasingly powerful artificial intelligence (A.I.) are rapidly getting smarter -- making them even more helpful for...

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How intelligent is artificial intelligence?

Last updated: 03/15/2019

Artificial Intelligence (AI) and machine learning algorithms such as Deep Learning have become integral parts of our daily lives: they enable digital speech assistants or...

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How Google Dishes Out Content by Search Intent

Last updated: 03/15/2019

This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a...

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Top 7 Video Advertising Trends of 2019

Last updated: 03/15/2019

Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content...

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Customer Reviews: The Most Overlooked Aspect of Online Marketing

Last updated: 03/15/2019

Search engine marketing, search engine optimization, pay-per-click advertising, social media marketing, blogging — no doubt you’ve been told that your business can’t succeed...

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