6 Social Advertising Tips For Finance Brands
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
03/05/2023
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What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You | Your Digital Marketing Coach with Neal Schaffer
229 00:28:5619.95 MB What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You If you're doing your social media for business or yourself the...
03/05/2023
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Blueland and Environmental Groups Ask EPA to Regulate Pods
Refillable cleaning and soap company Blueland, in partnership with the Plastic Pollution Coalition, is asking the U.S. Environmental Protection Agency to take a closer look at a...
03/05/2023
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Google launches new search, shopping and maps features
Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways....
03/05/2023
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Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...
03/04/2023
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Commerce is launched but your product information is a mess. Now what?
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...
03/04/2023
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Retailers balance holiday promotions with a budget-conscious consumer
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...
03/04/2023
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What Is A Target Audience And How Do You Find It
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your...
03/04/2023
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Ecommerce Personalization: Benefits + How to Start
In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...
03/03/2023
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The Shopper Speaks: Twists in online gifting tactics
So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital...
03/03/2023
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TikTok SEO: How to Increase Your Discoverability on TikTok
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...
03/03/2023
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B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing
In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...
03/03/2023
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