gotcha!Stream™ Hot Articles

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Viewthroughs Gain Attention as Attribution Tactic - eMarketer

Viewthroughs Gain Attention as Attribution Tactic - eMarketer

Click-based attribution models have long been a staple of digital advertising. These legacy models have endured despite mounting research against their validity, thanks to...

Mars “emotions” study shows which ads sell with 75% accuracy | Netimperative - latest digital marketing news

Mars “emotions” study shows which ads sell with 75% accuracy | Netimperative - latest digital marketing news

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75%...

Galvanize will teach students how to use IBM Watson APIs with new machine learning course

Galvanize will teach students how to use IBM Watson APIs with new machine learning course

As part of IBM’s annual InterConnect conferencein Las Vegas, the company is announcing a new machine learning course in partnership with workspace and education provider...

Artificial intelligence and Internet of Things excite, but it's still a big data world - SiliconANGLE

Artificial intelligence and Internet of Things excite, but it's still a big data world - SiliconANGLE

In 2015, Hitachi Data Systems Corp. made a play in the big data game with the acquisition of Pentaho. The merger brought together a first-class data integration and business...

How AI has created an arms race in the battle against cybercrime

How AI has created an arms race in the battle against cybercrime

How AI has created an arms race in the battle against cybercrime Feature 20 March 2017 The growing capabilities of artificial intelligence is triggering a battle across the...

How to master email marketing to sell out your event

How to master email marketing to sell out your event

Did you know that events typically sell more than half of their tickets the week right before the event? That’s right, we looked at data from across Eventbrite and found that a...

Monday Catch-up: Spending, Testing and How to Grow Your Email List

Monday Catch-up: Spending, Testing and How to Grow Your Email List

Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email...

29 Inspiring Examples of Behaviorally-Targeted Emails

29 Inspiring Examples of Behaviorally-Targeted Emails

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that...

Sly Google Recants: Search Giant Will No Longer Scan Email Content

Sly Google Recants: Search Giant Will No Longer Scan Email Content

Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it...

 6 Things Successful Content Marketers Do Differently!

6 Things Successful Content Marketers Do Differently!

Hannah Peterson is the writer of this blog. She is a Content Marketing Specialist at CourseworkOnline.co.uk .In her blogs, she likes to shares insights into the various aspects...

How

How "Tag Management" Can Improve Site Performance

After the top notch article on migrating to Universal Analytics using Google Tag Manager, we got some feedback from you that some background on what tags and tag management are...

How to Increase PPC CTR with These Quick Tips

How to Increase PPC CTR with These Quick Tips

Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate...