Latest Articles
10 Ways for Small Businesses to Adapt to New Technology and Trends
Last updated: 04/01/2021
Technology is constantly changing the way small businesses work. From new smartphones to social media platforms, it’s important to keep up with the latest trends impacting...
How Artificial Intelligence Can Help Improve Security
Last updated: 04/01/2021
Artificial intelligence must be an addition to the current security practices rather than a complete solution due to the present technology restraints. FREMONT, CA:...
Has COVID-19 Made Marketers More Creative?
Last updated: 04/01/2021
COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to...
The What, Why, and How of Social Media Data
Last updated: 04/01/2021
From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing...
Data science and artificial intelligence for the public good
Last updated: 03/31/2021
The Federal Statistical Office (FSO) is joining forces with the Swiss Data Science Center, a joint venture between the two federal institutes of technology, to encourage the use...
Four steps to improve the quality and quantity of website traffic
Last updated: 03/31/2021
Many websites are creating great, useful content but they’re leaving money on the table, simply because this content isn’t being found by its target audience. It’s important to...
10 B2B Social Media Strategies That Work For Any Industry
Last updated: 03/31/2021
B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a...
How Often to Revisit a Digital Marketing Strategy
Last updated: 03/31/2021
A natural excitement comes with getting your digital marketing strategy off the ground. With the wheels in motion, businesses are eager to check and see the results of their...
B2B Marketing: 5 Email Campaigns That Generate Stronger Leads
Last updated: 03/31/2021
Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails....
4 COVID-19 Search Trends & How They Impact SEO
Last updated: 03/30/2021
Throughout the pandemic, people have had to face challenges they never saw coming and make changes in all areas of their lives. Even as I wrote this and more people are...