Latest Articles


10 Ways for Small Businesses to Adapt to New Technology and Trends

Last updated: 04/01/2021

Technology is constantly changing the way small businesses work. From new smartphones to social media platforms, it’s important to keep up with the latest trends impacting...

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How Artificial Intelligence Can Help Improve Security

Last updated: 04/01/2021

Artificial intelligence must be an addition to the current security practices rather than a complete solution due to the present technology restraints.  FREMONT, CA:...

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Has COVID-19 Made Marketers More Creative?

Last updated: 04/01/2021

COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to...

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The What, Why, and How of Social Media Data

Last updated: 04/01/2021

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing...

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Data science and artificial intelligence for the public good

Last updated: 03/31/2021

The Federal Statistical Office (FSO) is joining forces with the Swiss Data Science Center, a joint venture between the two federal institutes of technology, to encourage the use...

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Four steps to improve the quality and quantity of website traffic

Last updated: 03/31/2021

Many websites are creating great, useful content but they’re leaving money on the table, simply because this content isn’t being found by its target audience. It’s important to...

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10 B2B Social Media Strategies That Work For Any Industry

Last updated: 03/31/2021

B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a...

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How Often to Revisit a Digital Marketing Strategy

Last updated: 03/31/2021

A natural excitement comes with getting your digital marketing strategy off the ground. With the wheels in motion, businesses are eager to check and see the results of their...

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B2B Marketing: 5 Email Campaigns That Generate Stronger Leads

Last updated: 03/31/2021

Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails....

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4 COVID-19 Search Trends & How They Impact SEO

Last updated: 03/30/2021

Throughout the pandemic, people have had to face challenges they never saw coming and make changes in all areas of their lives. Even as I wrote this and more people are...

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