Brands are investing heavily in digital marketing, which makes it a great time to be a digital marketer – especially if you have the right combination of skills to succeed. In...

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Burnout has become one of the top concerns for employees working from home right now. According to a recent survey, 27 percent of respondents say their burnout is due to the...

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According to Gartner, companies who invest in online personalization technology outsell their counterparts by approximately 30%. Marketers understand the value that comes from...

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Running your marketing campaigns without a proper workflow can lead to communication gaps, missed deadlines, and other firefighting-related tasks. That is why mapping your...

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5 Mistakes You Might Be Making in Social Media Marketing Girish Shetti June 3, 2020 Social media is one of the best ways to market your business, no matter what industry you...

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Digital marketing relies on leveraging insights from the copious amounts of data that gets created every time a customer interacts with a digital asset. Algorithms optimise...

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Start-up companies face a number of challenges in making themselves known, and breaking through commercially. Limited resources, a lack of recognition in the eyes of the...

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We’re halfway into the first year of a new decade. Many B2C marketers and business owners have swept their marketing plans under the rug due to the unforeseen impact that...

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How much time, on average, do you think today’s consumers spend on social media? Studies show that they spend 2 hours and 23 minutes every day on social networks and messaging....

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The advice once given to salespeople to “sell, sell, sell” may seem a little old-fashioned in the light of contemporary marketing philosophy. More choice, better general...

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