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Creating the Most Effective B2B Digital Marketing Mix

Creating the Most Effective B2B Digital Marketing Mix

When it comes to B2B digital marketing, everyone wants their efforts to be a success. But, the approach determines the results. So, which digital marketing channels are right...

How to Develop an Effective Social Media Marketing Strategy - JOSIC

How to Develop an Effective Social Media Marketing Strategy - JOSIC

Social media marketing certainly does great wonders to most businesses who utilize this. Through this, business goals were easily achieved in accordance with the company's...

Client Acquisition Strategy for Digital Marketing Agencies

Client Acquisition Strategy for Digital Marketing Agencies

When your livelihood is dependent on your client acquisition strategy and execution—there’s a lot of pressure. It’s not like running a restaurant (which are tough in their own...

Meet The Man Who Makes Facebook’s Machines Think

Meet The Man Who Makes Facebook’s Machines Think

Nearly 3,000 miles away from Facebook’s Menlo Park headquarters, in an old, beige office building in downtown Manhattan, a group of company employees is working on projects that...

Amazon's Focus On Artificial Intelligence Is The Next Big Revenue Driver

Amazon's Focus On Artificial Intelligence Is The Next Big Revenue Driver

Amazon (AMZN) has turned over nearly every single market it has entered into, with astounding success -- books, cloud computing, online retail, subscription video, and more....

Which Visuals Get the Most Social Shares?

Which Visuals Get the Most Social Shares?

Most visuals will get shares on social media simply because they are attractive and interesting, and around 70% of the population are visual learners. However, some visuals are...

Holy Grail of AI for Enterprise — Explainable AI

Holy Grail of AI for Enterprise — Explainable AI

Explainable AI (XAI) is an emerging branch of AI where AI systems are made to explain the reasoning behind every decision made by them. We investigate some of its key benefits...

Confused about GDPR and Google Analytics? Here is what I am telling my clients.

Confused about GDPR and Google Analytics? Here is what I am telling my clients.

Are you confused about GDPR (General Data Protection Regulation)? If so, you are not alone. When I first wrote about GDPR in my newsletter, it seemed like a tiny issue that...

5 Email Marketing Metrics to Watch Depending on Your Goals

5 Email Marketing Metrics to Watch Depending on Your Goals

Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to...

Retaining Customer Loyalty in the Digital Age - Power Retail

Retaining Customer Loyalty in the Digital Age - Power Retail

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer...

How To Set & Achieve Your Email Marketing Goals

How To Set & Achieve Your Email Marketing Goals

In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that...

7 Tips For Your Unique Content Strategy - Main Mix Marketing

7 Tips For Your Unique Content Strategy - Main Mix Marketing

7 Tips For Your Unique Content Strategy Brady Huffman When we are talking about designing a unique content strategy the goal is to bring a higher level of value to a specific...