Articles about social media marketing
What Data Doesn’t Tell You: How to Create a Community-First Strategy
Last updated: 08/14/2020
Brands today have more data around their customers and their industry than ever before. This amount of data is a gold mine to understand who their audiences are and what these...
3 Kinds of Social Media Marketing You Shouldn't Ignore
Last updated: 08/14/2020
The following excerpt is from Ultimate Guide to by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order...
Managing Your Time on Social Media Is Easier Than You Think
Last updated: 08/10/2020
Keeping up with all of the social media buzz that’s out there can feel a bit all consuming. If you aren’t careful you can actually spend too much time on your social media...
6 Rules of Social Media Automation in Corporate Communications
Last updated: 08/09/2020
Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very...
3 Principles to Help You Rethink Your Approach to Customer Data
Last updated: 08/09/2020
This post is part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences that feel natural, relevant,...
Business Development Return On Investment During New Normal
Last updated: 08/09/2020
In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not obtain the immediate monetary results it desires, the decision...
Social Media Management Tips for Online Businesses
Last updated: 08/08/2020
When it comes to , you will want to make sure that you are putting a good amount of time and dedication into it. After all, your social media marketing is likely to make or...
6 Social Media Best Practices for Brands
Last updated: 08/07/2020
Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to...
How to Present Your Personal Brand So That People Remember You
Last updated: 08/06/2020
For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number...
3 Emerging E-Commerce Growth Trends To Leverage In 2020
Last updated: 08/05/2020
The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Traditional retail sales have declined but e-commerce has seen a 129%...
