Articles about social media marketing


What Data Doesn’t Tell You: How to Create a Community-First Strategy

Last updated: 08/14/2020

Brands today have more data around their customers and their industry than ever before. This amount of data is a gold mine to understand who their audiences are and what these...

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3 Kinds of Social Media Marketing You Shouldn't Ignore

Last updated: 08/14/2020

The following excerpt is from Ultimate Guide to by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order...

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Managing Your Time on Social Media Is Easier Than You Think

Last updated: 08/10/2020

Keeping up with all of the social media buzz that’s out there can feel a bit all consuming. If you aren’t careful you can actually spend too much time on your social media...

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6 Rules of Social Media Automation in Corporate Communications

Last updated: 08/09/2020

Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very...

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3 Principles to Help You Rethink Your Approach to Customer Data

Last updated: 08/09/2020

This post is part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences that feel natural, relevant,...

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Business Development Return On Investment During New Normal

Last updated: 08/09/2020

In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not obtain the immediate monetary results it desires, the decision...

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Social Media Management Tips for Online Businesses

Last updated: 08/08/2020

When it comes to , you will want to make sure that you are putting a good amount of time and dedication into it. After all, your social media marketing is likely to make or...

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6 Social Media Best Practices for Brands

Last updated: 08/07/2020

Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to...

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How to Present Your Personal Brand So That People Remember You

Last updated: 08/06/2020

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number...

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3 Emerging E-Commerce Growth Trends To Leverage In 2020

Last updated: 08/05/2020

The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Traditional retail sales have declined but e-commerce has seen a 129%...

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