Articles about social media marketing


Top 3 Benefits of Using Influencers for Small Business Growth

Last updated: 04/26/2020

Social media marketing is, without a doubt, one of the best tools you can use to grow your small business. There are countless ways to engage with your audience and deliver your...

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7 Brands Experimenting With New Social Media Marketing Approaches During COVID-19

Last updated: 04/25/2020

As the COVID-19 outbreak spread last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when...

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Strategize to put your brand on the digital map

Last updated: 04/25/2020

Entrepreneurs can market their products all day long, but their work means nothing without a complete and coherent strategy. Their brands need to be seen. Laura Pence Atencio...

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The 2 Things About Marketing That Never Change

Last updated: 04/24/2020

The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips's No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes &...

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Online Reputation Marketing: 7 Solid Tips for Social Media

Last updated: 04/24/2020

You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing...

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Navigating Social Media Marketing in a Global Crisis

Last updated: 04/23/2020

The coronavirus has made industry disruption, school closures ,and social distancing the new norm. We’re seeing the tension between our innate need for connection and necessary...

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Why would a small business need a social media manager? - The Social Media Hat

Last updated: 04/22/2020

Many small business owners are struggling to justify investing in an Internet marketing strategy. Some may think that it’s not worthwhile or not a good fit for their industry,...

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10 Key Accounts You Should Follow On Twitter as a Social Media Manager

Last updated: 04/22/2020

Take your mind back to 2005, did you ever think you could find writing within 280 characters, getting ignored 40% of the time interesting? Back then you haven’t completed a 160...

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How Marketing Should Be Seen as by Entrepreneurs

Last updated: 04/20/2020

How Marketing Should Be Seen as by Entrepreneurs Did you know  poor marketing strategies  can lead to the failure of a business? As an entrepreneur, you have to master...

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How to Track Influencer Marketing Success: 6 Effective Ways

Last updated: 04/20/2020

Influencer marketing may have quickly become one of the most popular methods of digital marketing. However, it’s far from perfect, and one of the major reasons for that is the...

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