Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are...

Read full article

This post is part of ourMoment Makers series, which dives into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on...

Read full article

As a social media marketing speaker and consultant, I have a lot of people asking me how to structure their social media marketing strategies. In particular, I help companies...

Read full article

When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for...

Read full article

Sign up for our daily social media marketing newsletter today, free. Google search provides a unique look at customer behavior and the end-to-end customer journey, so it is...

Read full article

Last modified August 21, 2020 at 2:35 pm How to Create Great Content for Video Marketing: Tips and Inspiration for You   You know videos pack a punch. But maybe you’ve only...

Read full article

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via...

Read full article

As a business owner, there are plenty of ways to grow your business. Video marketing is an extremely popular strategy because it allows speakers to put the personality and value...

Read full article

Customer satisfaction is one of the most important metrics you can track when growing your business. The experience people have when interacting with your online store, and more...

Read full article

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many...

Read full article