Articles about social media marketing


Why Authentic Marketing Will Replace Advertising

Last updated: 11/28/2020

Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are...

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What a Customer Data Platform Can Do For Marketers

Last updated: 11/28/2020

This post is part of ourMoment Makers series, which dives into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on...

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5 Reasons Why Your Social Media Marketing Strategy Sucks - and How to Fix Them

Last updated: 11/26/2020

As a social media marketing speaker and consultant, I have a lot of people asking me how to structure their social media marketing strategies. In particular, I help companies...

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5 Important Digital Marketing Metrics Need To Be Monitored For Attaining Success

Last updated: 11/26/2020

When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for...

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Here's why SEO must be your organization’s marketing integration tool

Last updated: 11/24/2020

Sign up for our daily social media marketing newsletter today, free. Google search provides a unique look at customer behavior and the end-to-end customer journey, so it is...

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How to Create Great Content for Video Marketing: Tips and Inspiration for You

Last updated: 11/22/2020

Last modified August 21, 2020 at 2:35 pm How to Create Great Content for Video Marketing: Tips and Inspiration for You   You know videos pack a punch. But maybe you’ve only...

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3 Ways to Create Buzzworthy Social Media Images

Last updated: 11/22/2020

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via...

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5 Expert Tips for More Webinar Conversions

Last updated: 11/22/2020

As a business owner, there are plenty of ways to grow your business. Video marketing is an extremely popular strategy because it allows speakers to put the personality and value...

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How to Boost Customer Satisfaction on Your Ecommerce Website

Last updated: 11/21/2020

Customer satisfaction is one of the most important metrics you can track when growing your business. The experience people have when interacting with your online store, and more...

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Tips for 2021 Social Media Planning & Budgeting

Last updated: 11/19/2020

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many...

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