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Early performance results from Google’s update to close variants

Early performance results from Google’s update to close variants

Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last...

5 must-do technical SEO audit items in 2017

5 must-do technical SEO audit items in 2017

Sign up for our daily recaps of the ever-changing search marketing landscape. 5 must-do technical SEO audit items in 2017 As the search world evolves, so must your technical SEO...

Your Summer Reading List from the Copyblogger Editorial Team - Copyblogger

Your Summer Reading List from the Copyblogger Editorial Team - Copyblogger

Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But...

How SEO can create budget efficiencies in paid search campaigns

How SEO can create budget efficiencies in paid search campaigns

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing...

Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

In November 2016, Google announced their mobile-first index initiative. We shared a comprehensive FAQ, but since then, Google has been working out issues with launching the new...

Customer engagement in the age of mobile, social and messaging

Customer engagement in the age of mobile, social and messaging

From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no correct answer, no perfect approach, and...

7 changes by Facebook that make it a real local search player

7 changes by Facebook that make it a real local search player

The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google...

What advanced SEOs need to know about algorithm updates

What advanced SEOs need to know about algorithm updates

Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic...

13 Strategies to Use If Your Domain Name Isn't Available

13 Strategies to Use If Your Domain Name Isn't Available

It’s part of the struggle of running a business in the digital age. You come up with the perfect business name. You design business cards, start all of the official paperwork,...

How to Add Depth to Your Content With Semantic SEO

How to Add Depth to Your Content With Semantic SEO

Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? Semantic SEO is...

6 Tips to Maximise Your SEO Efforts with Guest Posting

6 Tips to Maximise Your SEO Efforts with Guest Posting

6 Tips to Maximise Your SEO Efforts with Guest Posting 6 Tips to Maximise Your SEO Efforts with Guest Posting Vaibhav S June 17, 2017 SEO No Comments In the present time,...

#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

In this week's 'Skim: Apple takes on Facebook's Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter's big redesign; all about why Yahoo's...