3 logical myths about rankings that can destroy a business

3 logical myths about rankings that can destroy a business

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical...

7 Twitter Accounts That Will Make You a Better Social Media Marketer

7 Twitter Accounts That Will Make You a Better Social Media Marketer

One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new...

10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal

10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal

We all love games, right? Well, it’s time to play the SEO version of a game you’re probably tired of by now (10 concerts I’ve seen, one is a lie). In this game, I’ll list and...

Google shortcuts use personalization and rich content to build next-gen local discovery tool

Google shortcuts use personalization and rich content to build next-gen local discovery tool

Several weeks ago, without much fanfare, Google added new shortcut icons to its mobile app and website. They appear immediately under the search box to provide quick access to...

How to filter like a power user to surface SEO problems from crawl data

How to filter like a power user to surface SEO problems from crawl data

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. Such a large-scale site audit almost...

Why e-commerce SEO is NOT a one-shot wonder

Why e-commerce SEO is NOT a one-shot wonder

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short...

5 steps to success for low-conversion-volume accounts in AdWords

5 steps to success for low-conversion-volume accounts in AdWords

Sign up for our daily recaps of the ever-changing search marketing landscape. 5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to...

The psychology of language for paid search

The psychology of language for paid search

The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an...

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those...

How Google assesses the 'authority' of web pages

How Google assesses the 'authority' of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no...

5 ways SEO experts say you should optimize for RankBrain

5 ways SEO experts say you should optimize for RankBrain

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred...

The great big list of landing page tests to try

The great big list of landing page tests to try

Sign up for our daily recaps of the ever-changing search marketing landscape. The great big list of landing page tests to try Sometimes half the battle of conversion...