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The psychology of language for paid search

The psychology of language for paid search

The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an...

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions - Search Engine Journal

41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those...

How Google assesses the 'authority' of web pages

How Google assesses the 'authority' of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no...

3 Most Important Components Of SEO

3 Most Important Components Of SEO

Law 3 Most Important Components Of SEO Do you want to get the most out of your digital marketing campaign? Would you like increased organic traffic to your business website on a...

7 Ad Copy Tests To Boost PPC Performance [With Examples]

7 Ad Copy Tests To Boost PPC Performance [With Examples]

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or...

Google: What to do About Spammy Links from

Google: What to do About Spammy Links from

Google’s John Mueller answered a question about what to do about spammy links. The links and a subsequent “penalty” coincided with the date of one of Google’s 2021 spam...

8 White Hat SEO Techniques To Double Your Search Traffic

8 White Hat SEO Techniques To Double Your Search Traffic

Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic...

The Beginner's Guide to Keyword Density

The Beginner's Guide to Keyword Density

When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine...

Why Do Core Web Vitals Scores Always Change?

Why Do Core Web Vitals Scores Always Change?

John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There...

5 ways SEO experts say you should optimize for RankBrain

5 ways SEO experts say you should optimize for RankBrain

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred...

The great big list of landing page tests to try

The great big list of landing page tests to try

Sign up for our daily recaps of the ever-changing search marketing landscape. The great big list of landing page tests to try Sometimes half the battle of conversion...

Should Google be more transparent with its updates?

Should Google be more transparent with its updates?

Should Google be more transparent with its updates? Should Google be more transparent with its updates? Twitter 0 It might seem hard to recall now, but there was a time when...