In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with...
01/03/2022
The massive uptick in mobile internet use, which surpassed desktop in 2016 . RIP Right Rail. Getting started is simple. Just make sure you have an AdWords account and a Google...
12/31/2021
Sign up for our daily recaps of the ever-changing search marketing landscape. When you think about remarketing, I’m sure the top three platforms that immediately come to mind...
12/31/2021
On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger...
12/31/2021
Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration...
12/31/2021
The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that...
12/28/2021
Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for...
12/28/2021
Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large...
12/27/2021
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad...
12/27/2021
We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have...
12/25/2021
The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90...
12/25/2021
We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking...
12/25/2021
