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Five Video Marketing Mistakes to Avoid - Thoughtcast Media Blog

Five Video Marketing Mistakes to Avoid - Thoughtcast Media Blog

We shoot a lot of video for clients, and that video adds a lot of value. But, our greatest value add may well be the work we do to help clients develop video marketing programs...

How to add schema markup to your site using Google Tag Manager

How to add schema markup to your site using Google Tag Manager

Sign up for our daily recaps of the ever-changing search marketing landscape. The importance of schema.org has significantly grown in the SEO world since its introduction in...

5 must-dos for SEO beginners

5 must-dos for SEO beginners

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart...

See, Think, Do, Care: A New Way to Communicate Your SEO Strategy - Search Engine Journal

See, Think, Do, Care: A New Way to Communicate Your SEO Strategy - Search Engine Journal

When discussing SEO strategy with the C-Suite, do you ever experience your audience’s eyes glazing over? Sure, you can try to explain website optimization in terms of the top...

9 Local SEO Experts Share One Secret to their Success - Search Engine Journal

9 Local SEO Experts Share One Secret to their Success - Search Engine Journal

Local SEO is more important than ever. That’s why you’re always looking for the best techniques to dominate in the local search rankings and maximize your online visibility. To...

2017 SEM growth hacks: Monster growth from brand protection

2017 SEM growth hacks: Monster growth from brand protection

Sign up for our daily recaps of the ever-changing search marketing landscape. 2017 SEM growth hacks: Monster growth from brand protection Are your competitors bidding on your...

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?” Luckily, although it sounds like something that...

How to Improve Your Website Navigation: 7 Essential Best Practices - Search Engine Journal

How to Improve Your Website Navigation: 7 Essential Best Practices - Search Engine Journal

How to Improve Your Website Navigation: 7 Essential Best Practices Benj Arriola Website navigation, when done right, is great for your users and your SEO performance. Good...

From Prototype to Production: 3 Things You Need To Know

From Prototype to Production: 3 Things You Need To Know

From Prototype to Production: 3 Things You Need To Know Plan not only for launch, but for the life of the product. Image credit: Hero Images | Getty...

Ripoff Report is apparently subverting Google take-downs

Ripoff Report is apparently subverting Google take-downs

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the web when it comes to people’s and...

Mobile Ranking Factors 2017: Is Your SEO Mobile Friendly? - Search Engine Journal

Mobile Ranking Factors 2017: Is Your SEO Mobile Friendly? - Search Engine Journal

This will benefit your site. Who doesn’t like fast-loading web pages? They are a treat regardless of what device you use to surf the net. However, users tend to show less...

Google did not ban Infowars; did rescind quality example using an Infowars article

Google did not ban Infowars; did rescind quality example using an Infowars article

Google has neither censored nor banned the Infowars site, despite what some headlines out there say. The company did, however, rescind an example that its quality rater...