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12 Marketing Tips Your Startup Can’t Afford to Ignore

12 Marketing Tips Your Startup Can’t Afford to Ignore

All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for your brand starts with...

Why Are Websites So Vital For Business? - The Social Media Monthly

Why Are Websites So Vital For Business? - The Social Media Monthly

Why Are Websites So Vital For Business? When new business owners are looking for advice, they’re often told to build a website. It’s one of the first things they’re told to do,...

5 Ways You Can Improve Your IMC Strategy with JTBD

5 Ways You Can Improve Your IMC Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework...

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a...

How to Create an SEO Friendly HomePage

How to Create an SEO Friendly HomePage

You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty...

E-commerce companies can improve revenue by following these 5 tips

E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the...

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many...

4 ways you can improve your website conversion rate with SEO

4 ways you can improve your website conversion rate with SEO

Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved...

What is Bounce Rate? (And How Can I Fix Mine?)

What is Bounce Rate? (And How Can I Fix Mine?)

Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe...

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He...

Google expands fact checking effort to all searches worldwide

Google expands fact checking effort to all searches worldwide

Sign up for our daily recaps of the ever-changing search marketing landscape. Last October, Google launched support to highlight fact-checking articles within Google News in...

5 quick SEO wins for new clients

5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO...