How to compare paid search and organic search without sounding foolish

How to compare paid search and organic search without sounding foolish

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO...

Crafting a successful holistic search approach

Crafting a successful holistic search approach

Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about...

Which HTML5 Elements Are Important for WordPress SEO?

Which HTML5 Elements Are Important for WordPress SEO?

Convince and Convert: Social Media Consulting and Content Marketing Consulting by Andy Beohar HTML5, the most recent HTML version, has been around for a few years now (though it...

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer...

The Ultimate SEO Audit Checklist - Search Engine Journal

The Ultimate SEO Audit Checklist - Search Engine Journal

The Ultimate SEO Audit Checklist Brian Harnish If you want the Ultimate SEO Audit Checklist, you’ve come to the right place. Did you know that Google has approximately 200...

How to Develop an Effective Content Strategy

How to Develop an Effective Content Strategy

Many experts will tell you that all you need for a successful online marketing strategy is to simply create high-quality content and the rest, like traffic and leads, will...

Study argues Yelp drives higher conversions than Google and Facebook

Study argues Yelp drives higher conversions than Google and Facebook

Sign up for our daily recaps of the ever-changing search marketing landscape. A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher...

How You Can Rise Above the Social Media Noise

How You Can Rise Above the Social Media Noise

Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate...

Fixing 404 Error Pages with Google Analytics

Fixing 404 Error Pages with Google Analytics

There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common...

How to create insights from consumers’ click histories

How to create insights from consumers’ click histories

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not...

17 inspirational examples of data visualization

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context...

5 Pinterest Marketing Tactics

5 Pinterest Marketing Tactics

Would you be able to guess which social media network has been the busiest of them all in the last year? Yes, it’s Pinterest. Pinterest has definitely earned your consideration...