ItÂ is a truth universally acknowledgedÂ that blogging can be extremely advantageous for your business. In fact, there arefew reasons not to keep a business blog.
A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket your search engine rankings. It also opens up a valuable channel of communication between you and your clients, builds trust, and generates new leads that translate into tangible business gains.
Even better, a blogÂ can help you establish yourself as an expert within your field, and shareÂ your knowledge and experience in an engaging manner.
While creating content for a business blog undeniablyÂ requires considerableÂ time and effort, there are a number of free or low-cost ways to optimize your site for search engines. Here are 10 effective and economical ways to become an SEO superhero.
Producing a blog isnâ€™t a part time job â€“ if you really want to optimize your website for search engines, then youâ€™re going to need to post regularly and in depth. As these blogs also need to brilliantly reflect you as a business person, they should be original, high-quality and editorially flawless. And thatâ€™s hard work.
Aside from being a huge time commitment, it just may not sit well with your existing talents. For this reason, many businesses choose to delegate their blog writing or content creation to external third parties.
You can easily find a content writerÂ or editor by posting an ad on a site likeÂ Upwork orFreelancer. Other websites donâ€™t even requireÂ an ad from you â€“ you can simply select the service youâ€™re looking for, and it will be assigned to an expert. Check outÂ UK Writings orBig AssignmentsÂ for this sort of thing. You can alsoÂ find a low-costÂ automated service for writing and proofreading onÂ People Per Hour.
Without consistently high-qualityÂ content, your SEO rankings will flounderÂ because you will simply lose the interest of readers. To make sure every blog is top-notch before you post it, without the help of an external editor or proofreader, you can use the handyÂ guides available at Australian Help orAcademized to ensure your language, tone, and structure are perfect.
Itâ€™s also essentialÂ to remember that blog posts of around 2000 words are best for SEO. You can keep an eye on this withÂ Easy Word Count.
Furthermore, never forget to reference authoritative outside sources, asÂ Google pays attention to what you link to in an article. Similarly, every article on your site should be accompanied by social share icons to fully optimizeÂ the opportunity to earn more inbound links and gain further authority for your site.
When writing a business blog post, you cannot forget to repeatedlyÂ and strategically use keywords. These words should be the cornerstones of your blogs â€“ the glue that holds the writing together.
Make sure the keywords you choose fit seamlessly into your writing, though, and are always used within context. SEO does not improve when you overstuff your content with multiple keywords â€“ concentrate on one or two per blog that are close to your niche and have few competitors.
Google Trends and Googleâ€™s Keyword Tool in AdWords are free tools that willÂ give you all the data you need to master keywords.
On that note, while keywords are useful on their own, they are at their most effective when properly situatedÂ within the text.
There are three main places whereÂ your keywords should appear. The first is the title, where you should aim to write something catchy that also incorporates a keyword for SEO purposes. The second is within different sub-headers and the centralÂ body text.
The third (and most important) is within the URL itself. Your URLs should have a breadcrumbs trail and feature readable indicators of the content within the blog. Avoid using numbers or random strings of text in your URLs.
Increasingly, people access the internet and consume blogs and news while commuting, watching TV or lying in bed. This means theyâ€™re generally using their mobile phones. And if your blog isnâ€™t mobile-optimized, that is bad news for your SEO.
The majority of Google search now occurs on mobile devices and Google will not display your website prominently in mobile search results if it isnâ€™t mobile-optimized.
Putting that aside, the internet is the home of short attention spans, and the chances of someone returning toÂ your site on a laptop or computer after being unable to accessÂ it properly on their mobile phone are slim.
Use the Mobile-Friendly Test tool to checkÂ how Google search sees your pages or read this free guideÂ on building mobile-friendly sites to get started.
While your blog content will ideally be around 2000 words, be wary of making it too long, technical or tedious. Break up your text with images, infographics or videos and format the content in a way thatâ€™s proven to be pleasing to online consumers. This means including sub-headers, writing inÂ short paragraphs, bolding certain points and incorporating bullet points/lists.
If your reader can scan through your post quickly to find the information theyâ€™re looking for, then theyâ€™ll be more likely to revisit it as a resource in the future.
Another advantage of including images, videos, infographics or even graphs and tables that relate to SEO is that you can create alt-text for each inset, which improves your ranking overall if people are searching for picture or video content.
Your contact details need to be included on every page of your blog â€“ this means a phone number, email address, or contact form at a minimum. After all, this isnâ€™t a personal blog â€“ itâ€™s a business blog, which means you need to be available to potential clients and customers.
Similarly, be specific about who you are and what your blog stands for. Have your business name on every landing page of your website and put it into blog posts in the same way that you would include a keyword.
Itâ€™s very simple to use some simple tricks and online tools to improve your SEO for little to no cost.Â Time and effort need to be dedicated to running a successful blog; however,Â the above tips will definitelyÂ help you achieve better and faster results.
SEO is simpler to understand and master than many people think â€“ and over time it can be your biggest source of traffic.
Guest Author:Â Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and freelance writer. Sheâ€™s specializing in content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. You can find her onLinkedIn.