Digital Marketing Expert | Growth hacker
Best Pre Launch Tips For Your Product
A list of tools and tips to get started on building pre-launch buzz for your startup.
The most important day in the life of an entrepreneur is the day when his/her product is launched and all of the efforts, hard work, sacrifices made to build the product are finally put to test. But it is a bitter truth that less than 10 % of all the startups succeed. Getting into those few startups is an amalgamation of all of the activities ranging from the birth of the idea to getting your first user. Creating a pre-launch buzz for your product is also extremely important when it comes to getting into the successful region of the startups spectrum and it cannot be overlooked.
You might or might not have the ideas or strategies to implement. Take a look at these ideas to create a buzz for your product. Some of them might work while some might not depending on your product.
The Idea Phase
Your main goal in this phase should be to work on the right product idea that entices your beta users.
The first thing after an idea comes to your mind after brainstorming about the viability of you product is to ensure your presence on as much social media channels as possible. Create accounts on Facebook , Linkedin, Twitter , Pinterest , Google+ , Youtube , Snapchat , Instagram .
It can be very hectic to manage all of the social media accounts at the same time, you can use tools like Buffer or Hootsuite to ease your social media management.
Start connecting with your audience on all of these channels. You can use tools like Postcron for posting in multiple facebook groups. Make sure you are connected with key influencers of your niche.
Start sharing relevant content with your audience about your product and industry and start building a reputation in your audience. This will slowly trigger interest about your thought leadership. Best tool that I have found for finding the best content to share is Buzzsumo . You can always explore more and more tools to have great content to share.
Start creating your own content. You can use canva for custom graphics and Vimeo for product videos.
Participate on forums like Quora , Reddit and Hackernews actively to build a reputation of a thought leader in your industry.
Select a good name for your brand and register your site. Then host your domain on a hosting site like Godaddy .
Set up your blog and start posting engaging content. make sure you cover the major problem statement in your niche and the recent advances made.
Create a landing page to collect emails and other contact information. You can use a site like launchrock to create your landing page.
Build a prototype of your product on Invision .
Start email campaign and reach out to people who pre registered for your product to make sure they are updated with the advancements in your product. You can use mailchimp to manage your email campaign. Make sure you write the perfect email for your customers .
Now that you have built a reputation and have some followers. You can ask some of them to signup for the alpha or the beta version of your product.
Now is the time to select a launching date, try to stick to the deadlines as much as possible and avoid postponing your release date.
The Product Phase
Major goal in this phase( typically 3–4 months before launch) is to build the best product for your potential users.
Now its time to come up as a brand, make sure you have an appealing logo and branding for your product. The best branding solution I have seen is provided by Cusp Studios .
Set up a more appealing landing page on wordpress . Make sure you have a clear call to action eg. signup, install app, contact info. etc. depending on your need.
Keep the momentum on all of your social handles up. Make sure that you post on a regular basis.
Target the key influencers of your market and start building relationships with them. You can ask them to post content on your behalf. This will get you more attention.
List your startup on Angel List and Crunchbase. And try to interact with other startup founders, this will enhance your network and will also provide you with priceless tips.
The major objective in this phase is to lay a strong foundation for your product launch. You should start working on it typically a month before you are planning on launching.
Ensure propre SEO for your site, you can read about easy on-page optimization techniques from my post here .
Set up google analytics for your site and track important metrics like the bounce rate, session timings, visits, traffic sources etc.
Participate in various social media groups actively for eg. Facebook groups, Linkedin groups, Google+communities, Slack communities.
Get more followers on facebook and twitter using automation tools. You can use jooicer for twitter and Followliker for facebook.
When it comes to marketing, the impact of video cannot be ignored. Make a pre-launch video. You can take ideas from here.
The Last Week
Now that you have put all of your efforts in building a product, creating reputation among your audience, sent a shout out to your pre registered users, set up your website and tracked the important parameters, its time to polish everything and put your hundred percent towards the launching day.
The last thing you want on the day your product is launched is users complaining about bugs so make sure you test your product again and again. Make sure all of your friends and colleagues use your product and give you the required feedback after this internal testing you can use tools services like 99tests to make sure ever technical issue is sorted before the launch date.
Start preparing a blog post for product launch and share content related to your product launch.
Create viral content around your product. Mainly videos and infographics. And request influencers and bloggers in your market to share your content.
Gamify everything you can, for eg. you can have a content sharing contest.
Its just a matter of seconds with a user actually using or discarding your product, make sure you have an easy interface or at least keep a product demo video ready to share on the date of release.
Keep a press release ready. Here is how you should write a nice press release.
Make sure your website is engaging and it has a chat option to collect user information or resolve any quarry. This improves the bounce rate of the website and increases the conversion rate.
The Launch Day
The day has come and your goal is to get the attention of as much people as you want.
Submit your product to product hunt . Product hunt is very important to have a perfect launch and if your product is enticing enough, then you can get pretty much engagement from this channel.
Make sure you create the bomb effect. Share, Tweet every half hour from the launch and make sure you answer every comment on your posts, blogs etc.
Do your press release, share it as much as you can.
Post your product video and demo video.
If possible get your presence on various blogs of your industry.
Creating a buzz for your product is not a one week or one day task, it requires hard work and planning apart from the efforts you have made to develop the product. Hope this article helps.
Digital Marketing Expert | Growth hacker