Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best practices. We’ve all been there. Overcomplicating content can take many forms: Content
2024-04-22
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may
2024-04-22
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create
2024-04-22
Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of
2024-04-21
Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up with brands like Coca-Cola and
2024-04-21
There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: It comes up all the time because we are typically talking to companies that are
2024-04-21
There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your content marketing
2024-04-20
Competition continues to tighten in search as brands compete for organic space and results. It’s not surprising that 80% of search-engine optimization (SEO) experts say the changes Google has made in recent years have impacted how they execute strategies
2024-04-20
The 5 Biggest Differences Between Facebook and Instagram Ads by Laura Alexander It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers. Among all the social media platforms, Facebook and
2024-04-20
