Articles about search engine optimization


Don't follow the leader: Avoid these 5 common e-commerce SEO mistakes

Last updated: 01/24/2019

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become...

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Visual Search: Looking Beyond Image SEO Marketing

Last updated: 01/23/2019

I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To...

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6 Questions All New Entrepreneurs Should Ask Themselves When Starting a Business

Last updated: 01/23/2019

Asking yourself the right questions early on can lead to greater profits and productivity down the line. Congratulations! You’ve decided to start a business and become an...

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6 things you need to know about Google's Q&A feature on Google Maps

Last updated: 01/23/2019

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here...

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What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

Last updated: 01/23/2019

Just when you thought you understood SEO ... search changed. Again. "Understood" is a strong word. Search engine algorithms change at such a rapid tick, it's hard to keep up...

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Google AdWords' automated ad suggestions test is getting a reboot

Last updated: 01/21/2019

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t...

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How to optimize featured snippets for voice search

Last updated: 01/21/2019

SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having...

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This app will do all the SEO heavy-lifting for you

Last updated: 01/21/2019

In today's digitally driven world, it's no longer a surprise to any business that in order to remain viable and competitive, it's essential to have a strong online presence....

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App Store Optimization: How To Adjust Creatives For Search Conversions

Last updated: 01/21/2019

The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more...

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Add an Email Campaign Archive to Your Website

Last updated: 01/20/2019

Add a custom MailChimp email campaign archive to your website and allow visitors to view your recent campaigns, which can improve visibility and your site's SEO. Choose to embed...

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