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The AdWords 2017 roadmap is loaded with artificial intelligence

The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and...

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Get the most important digital marketing news each day. Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads Amy Gesenhues on June...

How Google’s Algorithms Do & Will Work Together

How Google’s Algorithms Do & Will Work Together

As SEOs, we’re obsessed with how Google’s algorithms work. Well, it turns out they work together. In a recent Webmaster Central Google Hangout John Mueller revealed that...

37 SEO Job Interview Questions to Assess a Candidate's Strategies

37 SEO Job Interview Questions to Assess a Candidate's Strategies

Every SEO has their own favorite strategies to implement. When interviewing candidates for an SEO position, it’s important to know whether their strategies align with yours....

8 DIY SEO Tips to Optimize Your Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing Mobile SEO is the single most important marketing factor for the typical local business. Image credit: Ezra...

Beyond SEO: Managing the management

Beyond SEO: Managing the management

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved...

Wall Street Journal's Google traffic drops 44% after pulling out of First Click Free

Wall Street Journal's Google traffic drops 44% after pulling out of First Click Free

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted,...

10 Pinterest SEO Tips That Will Set You up for Success - Search Engine Journal

10 Pinterest SEO Tips That Will Set You up for Success - Search Engine Journal

10 Pinterest SEO Tips That Will Set You up for Success Clark Boyd Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged...

Three ways B2B manufacturers can capitalize on 'Made in the USA' searches

Three ways B2B manufacturers can capitalize on 'Made in the USA' searches

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show signage. Having recently attended...

Focus on these 5 areas to deliver big results in e-commerce SEO

Focus on these 5 areas to deliver big results in e-commerce SEO

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized...

How e-Commerce Companies Should Be Preparing for Voice Search

How e-Commerce Companies Should Be Preparing for Voice Search

If there's one constant in technology, it's that technology is always changing. Brands need to be ready to adapt to these changes to be successful. In the last few years, we've...

3 ways to measure your local PR efforts

3 ways to measure your local PR efforts

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do...