5 Ways You Can Improve Your IMC Strategy with JTBD

5 Ways You Can Improve Your IMC Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework...

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a...

Vital Errors Startups Make With A New Website - The Social Media Monthly

Vital Errors Startups Make With A New Website - The Social Media Monthly

It’s so easy to go wrong when sorting out a website for your new startup. You need to make sure you’re doing everything right and utilizing the site effectively. Here are some...

How to Create an SEO Friendly HomePage

How to Create an SEO Friendly HomePage

You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty...

E-commerce companies can improve revenue by following these 5 tips

E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the...

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many...

4 ways you can improve your website conversion rate with SEO

4 ways you can improve your website conversion rate with SEO

Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved...

What is Bounce Rate? (And How Can I Fix Mine?)

What is Bounce Rate? (And How Can I Fix Mine?)

Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe...

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He...

Google expands fact checking effort to all searches worldwide

Google expands fact checking effort to all searches worldwide

Sign up for our daily recaps of the ever-changing search marketing landscape. Last October, Google launched support to highlight fact-checking articles within Google News in...

5 quick SEO wins for new clients

5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO...

The Different Types of Links: When and How to Use Them

The Different Types of Links: When and How to Use Them

Links make the Internet possible by connecting one web page to another. Without them, navigating online would be far more difficult. They are also vitally important to search...