The effect of Moore's Law on behavioral marketing

The effect of Moore's Law on behavioral marketing

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. In 2003, I wrote my first analytics package. I had the same problem all...

25 Google Analytics Admin Settings Explained

25 Google Analytics Admin Settings Explained

Share Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and...

China's Tencent, While Known for WeChat, Gets a Boost From Gaming - eMarketer

China's Tencent, While Known for WeChat, Gets a Boost From Gaming - eMarketer

China’s Tencent is on a roll. The company’s Q1 2017 revenues surpassed analyst expectations, climbing 55% year over year to RMB49.55 billion ($7.2 billion). According to Kantar...

TCC Podcast 33: Ry Schwartz | The Copywriter Club

TCC Podcast 33: Ry Schwartz | The Copywriter Club

Our first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about: •...

How to Start a Successful Ambassador Program for Your Business

How to Start a Successful Ambassador Program for Your Business

You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you...

Survey: Marketers Want More Video. What Else Is New?

Survey: Marketers Want More Video. What Else Is New?

Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that...

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails? There's no magic number. Find your sweet spot. Image credit: kieferpix | Getty Images ---Shares May 17, 2017 Timing...

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup New top-level domains are going to be the digital real estate of the future. How Former NFL Star Terrell Owens...

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

In the last two years, the number of machine-learning (ML) startups has skyrocketed, and companies (in truth or in hype) increasingly predicate their value proposition on...

Top 10 Reasons to Attend Social Media Day Denver: Mile High Influence - Socially Powered

Top 10 Reasons to Attend Social Media Day Denver: Mile High Influence - Socially Powered

The MUST Attend Social Event to Attend in Denver for 2017! We are bringing together a stellar line-up of business leaders from around the world & local Coloradoans. Are you...

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words Leadership is not a pose or a title but the willingness to take responsibility and give credit. Image...

The 5 Factors That Make Customer-Referral Programs Fail

The 5 Factors That Make Customer-Referral Programs Fail

Referrals The 5 Factors That Make Customer-Referral Programs Fail All the referral program magic in the world won't help if your customers don't like your company enough to send...