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A Guide on How to Use Content Marketing the Right Way

A Guide on How to Use Content Marketing the Right Way

Content marketing offers ample opportunities to reach your target audience, increase website traffic, build a community, and grow sales. It can also help you enhance your online...

How to Make an iPhone Video: A Step-by-Step Guide

How to Make an iPhone Video: A Step-by-Step Guide

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big...

What Your Customers Really Need Is...More Site Testing?

What Your Customers Really Need Is...More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of...

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate TwitCount Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of...

TCC Podcast #37: Maggie Patterson | The Copywriter Club

TCC Podcast #37: Maggie Patterson | The Copywriter Club

Copywriter and business strategist, Maggie Patterson joins The Copywriter Club Podcast to talk about growing a sustainable consulting business. This is actually the second time...

Are You Handicapping Your Conversion Rate?

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s...

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They focus on quality, leisurely everyday wear for the modern Chinese consumer. This combination has proved...

12 Top Online Marketing Influencers to Watch in 2017 - Oberlo

12 Top Online Marketing Influencers to Watch in 2017 - Oberlo

2017 is a big year for influencer marketing; Internet search for the term “influencer marketing” has increased 90 times since 2013. Influencers in the online marketing domain...

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords

Amazon-Marketing: Diese Werbeformen sind besser als Google Adwords Ratgeber (Foto: Evan Lorne / Shutterstock) 10.06.2017, 15.00 Uhr Neben Google Adwords entsteht gerade ein...

The best marketers are mad scientists

The best marketers are mad scientists

We’ve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data...

Player Piano, or How Digital Marketers Can Survive the Advent of AI - State of Digital

Player Piano, or How Digital Marketers Can Survive the Advent of AI - State of Digital

State of Digital This post is the written version of the talk I presented at The Inbounder World Tour Madrid on March 17. Others future The Inbounder events will be in London on...

Using The 'Pair-Up' Strategy To Increase Online Conversions

Using The 'Pair-Up' Strategy To Increase Online Conversions

Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads,...