Articles about online marketing


What is customer experience? How can it be measured? And who should own it?

Last updated: 04/19/2019

Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX. But can...

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Why the Cambridge Analytica Scandal Is a Watershed Moment for Social Media - Knowledge@Wharton

Last updated: 04/18/2019

Serious concerns have arisen in the past week over how social media firms guard the privacy of their users’ personal data, and how the analytics of such data can influence voter...

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How to Create a Digital Marketing All-Star Team | Vertical Measures

Last updated: 04/17/2019

How to Create a Digital Marketing All-Star Team Eric White March 22, 2018 Internet Marketing Each year, NBA players during All-Star Weekend showcase their skills with...

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How To Integrate Email Marketing With SEO

Last updated: 04/17/2019

No matter how big your newsletter base is or how many keywords you include in your emails, the search engine can’t index it. That said, it doesn’t mean SEO has nothing to do...

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This Study Uncovers the Marketing and Advertising Techniques of Tomorrow

Last updated: 04/16/2019

Let's face it: the world of marketing is changing at a breakneck pace. A marketing technique works very well in 2017, but by 2018 an entirely new playbook is in order. One year...

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Are You Someone's User-Generated Content? - Copyblogger

Last updated: 04/16/2019

Over the past few years, as a few longtime content producers announced that independent websites were taking a backseat to Facebook and Twitter, I just shook my head. There’s a...

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How Storytelling Can Help Your Sales in 2019

Last updated: 04/15/2019

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both...

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Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

Last updated: 04/15/2019

The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising,...

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The Fundamentals of Influencer Marketing

Last updated: 04/15/2019

Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their...

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How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

Last updated: 04/15/2019

Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My...

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