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How to Humanize Your Content - 5 Lessons from Top Brands

How to Humanize Your Content - 5 Lessons from Top Brands

No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people. sAnd people don’t buy products or services from...

The effect of Moore's Law on behavioral marketing

The effect of Moore's Law on behavioral marketing

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. In 2003, I wrote my first analytics package. I had the same problem all...

25 Google Analytics Admin Settings Explained

25 Google Analytics Admin Settings Explained

Share Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and...

TCC Podcast 33: Ry Schwartz | The Copywriter Club

TCC Podcast 33: Ry Schwartz | The Copywriter Club

Our first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about: •...

How to Start a Successful Ambassador Program for Your Business

How to Start a Successful Ambassador Program for Your Business

You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you...

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails?

How Often Should You Send Marketing Emails? There's no magic number. Find your sweet spot. Image credit: kieferpix | Getty Images ---Shares May 17, 2017 Timing...

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup New top-level domains are going to be the digital real estate of the future. How Former NFL Star Terrell Owens...

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

In the last two years, the number of machine-learning (ML) startups has skyrocketed, and companies (in truth or in hype) increasingly predicate their value proposition on...

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

9 Actions Successful Leaders Take Daily That Speak Louder Than Words Leadership is not a pose or a title but the willingness to take responsibility and give credit. Image...

The 5 Factors That Make Customer-Referral Programs Fail

The 5 Factors That Make Customer-Referral Programs Fail

Referrals The 5 Factors That Make Customer-Referral Programs Fail All the referral program magic in the world won't help if your customers don't like your company enough to send...

How to Leverage Social Intent Data in Your Next Nurturing Campaign

How to Leverage Social Intent Data in Your Next Nurturing Campaign

As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder...

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line Make these quick adjustments and bring in more sales. Image credit: Portra Images | Getty...