New leads are both exciting and terrifying. They’re the lifeblood of your business, but they often go as quickly as they come. To ensure these new prospects don't abandon your...

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While we don’t even notice most of these changes, Google tests about 42 new algorithm updates every month. It gets better: Thanks to independent web crawlers like Majestic, we...

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Marketing in general poses challenges, but those who want to try their hand on Facebook have a different animal on their hands. “It’s their massive data plus algorithm power...

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Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Jake Bradbury, director of data science and marketing...

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With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people...

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Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was...

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Almost everyone is into digital marketing these days. Yet, as a matter of fact, most of the digital marketers feel their efforts are just slightly better than “meh.”   With so...

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It has become a tradition for some time now, that towards the start of each month we come to you with our top picks of tools we think you should look into if you want to...

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Technology dominates every part of our lives, and it is impossible to imagine our society without it. This means it is imperative that we, as entrepreneurs, fully grasp this...

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With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people...

Read full article