5 Ways To Master Tripwire Marketing

5 Ways To Master Tripwire Marketing

There is a popular term being used by marketers online called “tripwire marketing”. It is actually a concept that has been around for a long time (even before the internet). It...

How to Create a Strong Brand Identity for Your Small Business

How to Create a Strong Brand Identity for Your Small Business

Think about the people who stand out in a crowd and seem to have the largest group of friends. They have a magnetic personality that is memorable, makes others feel good, and is...

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

The last few days have produced a great number of interesting online marketing stats. These are the nine that grabbed our attention: “The acceleration of audience growth is...

Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success

Neuroscience Tells Us How to Hack Our Brains for Success Tricks like visualization and writing down your goals have a strong basis in science. Image credit: ...

How to Make an iPhone Video: A Step-by-Step Guide

How to Make an iPhone Video: A Step-by-Step Guide

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you're still asking the big...

What Your Customers Really Need Is...More Site Testing?

What Your Customers Really Need Is...More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of...

PowerInbox launches premium email ad network

PowerInbox launches premium email ad network

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Since 2013, PowerInbox has provided an ad network for media publisher emails...

Blogging for Business: 10 Foundational Requirements for Success

Blogging for Business: 10 Foundational Requirements for Success

It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as...

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

8 Powerful Google Analytics Tips to Increase Your Conversion Rate TwitCount Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of...

TCC Podcast #37: Maggie Patterson | The Copywriter Club

TCC Podcast #37: Maggie Patterson | The Copywriter Club

Copywriter and business strategist, Maggie Patterson joins The Copywriter Club Podcast to talk about growing a sustainable consulting business. This is actually the second time...

Are You Handicapping Your Conversion Rate?

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s...

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

How a local fashion designer became the most popular 'ready to wear' brand in China - Marketing China

Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They focus on quality, leisurely everyday wear for the modern Chinese consumer. This combination has proved...