How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Last updated: 04-27-2019

Read original article here

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough.

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible.

Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America  working in “boring” and regulated industries. I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. These were industries that many would call boring.

I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. This was during a time that most organizations were still spamming direct mail post cards, catalogs and cold calls via a dialer.

Any industry, unsexy, boring or dry, can still create irresistible and exciting content. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

It's time to stop the madness. You don't have to go it alone. You just need to learn the strategies and tactics that will help you achieve your goals.

I'm hosting a live webinar training that will help you have a never ending supply of content ideas even for the most unsexy and boring industries!

You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Register now for a free live online training webinar event on Thursday, April 12th at 2pm et for some immediate relief!  This event is guaranteed to help you get a grip on your content marketing strategy in 2018!

If you are serious about using content marketing to grow your business, don't miss this one time training event.

Register for the webinar now! 

We will also have special bonuses, worksheets and giveaways for those who register and attend the webinar live.

Check out our new online social media, digital marketing and branding training academy, the Social Profit Factor, designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Not only do you learn the foundations of online marketing but you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more!  Sign up now to become a founding member and receive some incredible deals plus bonus offers.

Need us to help train your team? Give us a shout and let's get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.

Read the rest of this article here