Articles about online marketing


Combining traditional PR and digital marketing for success

Last updated: 10/17/2020

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas...

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8 Ways Google's Search Console Helps With SEO

Last updated: 10/16/2020

Digital tools are a boon to online marketers for many reasons. They compile and analyze vast amounts of data to give you a clear picture of who is visiting your site, who is...

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Drive More Leads With 7 Effective Technical SEO Fixes

Last updated: 10/10/2020

If you are an online marketer, you have heard of specific practices that will help you succeed, including search engine optimization, commonly referred to as SEO. Good SEO...

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3 Ways to Improve How Your Personal Name or Brand Look Online

Last updated: 10/02/2020

When someone wants to find information about anyone or anything, they head to Google. Without hesitation, whatever information Google provides the end user with, it’s usually...

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8 Reasons Your Business Should Use Social Media Marketing

Last updated: 10/01/2020

Did you know that 73% of American adults use YouTube? Businesses grow more when using social media marketing as part of their customer acquisition strategy. Regardless of your...

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How to Conduct an SEO Content Audit to Boost Search Engine Rankings

Last updated: 09/28/2020

Quality content is one of the most important ranking signals on the web. It is very commonly the anchor of online marketing strategies, which is why 57% of B2B marketing...

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Next-level customer experience for today’s marketing challenges

Last updated: 09/23/2020

Danielle Savin, senior director of digital marketing services, and Suresh Rajappan, digital customer experience principal, at Capgemini in North America, explain why now is the...

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How to Find the Right SEO Service for Your Small Business

Last updated: 09/20/2020

How to Find the Right SEO Service for Your Small Business SEO For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a...

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How to Maximize Your Search & Social Audience Expansion

Last updated: 09/20/2020

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life. However, the end of campaign life cycles...

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How Direct Mail Retargeting Can Work for Your Business

Last updated: 09/18/2020

When it comes to putting together a marketing campaign in the 21st century, it’s no surprise that companies tend to invest in digital. After all, with over half of the world’s...

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