Is responsive web design enough? (Hint: No)
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers...
02/20/2023
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The Future Of Artificial Intelligence In Social Media Marketing
In the past decade, the wave of digital disruption transformed social media into a viral marketing platform for business. How we connect and react to different social platforms...
02/20/2023
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3 Highly Effective Ways to Tell Your Brand's Story
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more...
02/19/2023
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How to Speak Your Customers’ Language and Why It’s Critical
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s...
02/17/2023
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Is the TikTok trend dead?
When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...
02/15/2023
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Affiliate Marketing Needs a 'Big Tent' to Keep Growing
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a...
02/15/2023
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Link juice: Is it the new snake oil of Google SEO?
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the...
02/15/2023
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The Instagram Logo: History and Why It Works (2022)
Welcome to Behind the Logo, a series that unpacks the history and design decisions behind some of the world’s most recognized logos. After you learn a thing or two, use...
02/10/2023
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