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Do personas REALLY matter in content marketing?

Do personas REALLY matter in content marketing?

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience...

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

Google’s Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an...

What is social media marketing?

What is social media marketing?

Search Engine Land » SEO » Content » What is social media marketing? What is social media marketing? Learn what social media marketing is, how it helps brands gain more...

Picture Limitless Creativity at Your Fingertips

Picture Limitless Creativity at Your Fingertips

Backchannel Picture Limitless Creativity at Your Fingertips Artificial intelligence can now make better art than most humans. Soon, these engines of wow will transform how we...

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You | Your Digital Marketing Coach with Neal Schaffer

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You | Your Digital Marketing Coach with Neal Schaffer

229 00:28:5619.95 MB What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You If you're doing your social media for business or yourself the...

Blueland and Environmental Groups Ask EPA to Regulate Pods

Blueland and Environmental Groups Ask EPA to Regulate Pods

Refillable cleaning and soap company Blueland, in partnership with the Plastic Pollution Coalition, is asking the U.S. Environmental Protection Agency to take a closer look at a...

Google launches new search, shopping and maps features

Google launches new search, shopping and maps features

Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways....

How These Entrepreneurs Set Boundaries During The Holidays

How These Entrepreneurs Set Boundaries During The Holidays

While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance. For the...

The 4 Rs of Working With Agency Search Consultants

The 4 Rs of Working With Agency Search Consultants

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically...

Marketing Sector's Progress on Inclusivity Has Flatlined

Marketing Sector's Progress on Inclusivity Has Flatlined

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The...

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] | Your Digital Marketing Coach with Neal Schaffer

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] | Your Digital Marketing Coach with Neal Schaffer

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview] Are you looking for creative angles to your Instagram marketing? Today's...

How to choose the right content marketing agency

How to choose the right content marketing agency

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They...