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Why You Need to be A/B Testing Your Email Campaigns

Why You Need to be A/B Testing Your Email Campaigns

The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What...

5 of the best landing page designs I've seen (and why) - The Email Marketing Blog

5 of the best landing page designs I've seen (and why) - The Email Marketing Blog

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate...

4 Tips to Leverage the Power of Instagram to Grow Your Email List

4 Tips to Leverage the Power of Instagram to Grow Your Email List

4 Tips to Leverage the Power of Instagram to Grow Your Email List Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong! Image credit: ...

Productivity Training Meets Email Marketing - iContact

Productivity Training Meets Email Marketing - iContact

For productivity speaker, coach, and small business owner, Lori Bruhns, it’s all about maintaining an excellent work/life fit for her clients — and for herself. A one-woman...

3 Email Marketing Lessons From Tinder

3 Email Marketing Lessons From Tinder

About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. It was so easy...

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

When you look at the entire customer lifecycle, there’s only one marketing channel that connects all the touchpoints and that’s email. Email marketing automation is the...

Email showdown: Starbucks vs. Dunkin' Donuts

Email showdown: Starbucks vs. Dunkin' Donuts

It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab...

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers November 13, 2015 Jeff Slutz Share this Article Google+   It’s no secret that targeted, relevant content drives better...

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies Posted by Guest Writer There are 217 million digital shoppers in the U.S., and that number is expected to...

Email Marketing Append: A Primer

Email Marketing Append: A Primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with...

Using email to curate one-to-one relationships with customers

Using email to curate one-to-one relationships with customers

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Many marketers understand the challenges of connecting with customers, yet some...

15 Ideas for How to Use Personalized Images in Your Emails

15 Ideas for How to Use Personalized Images in Your Emails

A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your...