You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little...
10/12/2022
82% of B2B and B2C companies use email marketing technology, making it one of the popular marketing channels out there. The reasons behind it are: ● From an ROI perspective,...
10/10/2022
Top Tips for Optimizing Email Campaign Performance By James Glover, CEO, Coherent Path, for MarTech Advisor Email is great, but email marketers can make it greater by focusing...
10/07/2022
What’s great email content look like, anyway? September 29, 2016 McKenzie Gregory Share this Article Google+ As an email marketer, it’s easy to get bogged down in the...
10/07/2022
Master Class: 3 Deliverability Secrets from Top Email Senders by Jennifer Ribble Aug 11, 2017 While it’s no longer the shiny new object in a marketer’s toolkit, email remains...
10/07/2022
There’s no better way to reach every customer than by bringing together the two giants in communication: SMS and email marketing automation. More than 5 billion people will own...
10/03/2022
With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals,...
10/03/2022
Hundreds of retailers have filed for bankruptcy already this year, a more than 100% rise year-over-year compared to 2016. While certainly not the sole cause of the surge in...
10/03/2022
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing...
10/01/2022
Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means...
09/30/2022
You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that...
09/27/2022
As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and...
09/27/2022
