7 Reasons To Outsource Your Email Marketing - Email service provider selection

7 Reasons To Outsource Your Email Marketing - Email service provider selection

Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they...

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing - The Email Marketing Blog

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing - The Email Marketing Blog

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending...

4 Things You Should Know About Canada's Anti-Spam Legislation | VR Marketing Blog

4 Things You Should Know About Canada's Anti-Spam Legislation | VR Marketing Blog

On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017...

Incremental innovation: How to make big changes in your email program, one step at a time

Incremental innovation: How to make big changes in your email program, one step at a time

Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and...

How Are Email Marketers Planning To Innovate In 2017?

How Are Email Marketers Planning To Innovate In 2017?

What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a...

GDPR – 12 months to go, 12 things to think about (Part 2 of 4) - The Email Marketing Blog

GDPR – 12 months to go, 12 things to think about (Part 2 of 4) - The Email Marketing Blog

In Part 1, we covered raising awareness, data audits and privacy notices. Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the...

How Are Email Marketers Planning To Innovate In 2017?

How Are Email Marketers Planning To Innovate In 2017?

What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a...

How Are Email Marketers Planning To Innovate In 2017?

How Are Email Marketers Planning To Innovate In 2017?

What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a...

8 Resources for Email Marketing Icons

8 Resources for Email Marketing Icons

Visual content is becoming increasingly more important. Having an image or icon to support your message is key to getting and retaining a reader’s attention. The problem is,...

How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

How to Succeed at Influencer Marketing 2.0: Lee Odden’s Best Advice

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms,social media’s midlife crisis, growingconsumer distrust in brand...

7 Tips for Making Your Email Marketing Mobile-Friendly

7 Tips for Making Your Email Marketing Mobile-Friendly

With 68% of email campaigns being opened on a mobile device, email with a mobile-friendly design is no longer a nice to have, it’s a must have. In this post, we’ll break down...

Return Path is looking for a great Sales Executive.

Return Path is looking for a great Sales Executive.

Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email...