3 Email Marketing Lessons From Tinder

3 Email Marketing Lessons From Tinder

About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. It was so easy...

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

When you look at the entire customer lifecycle, there’s only one marketing channel that connects all the touchpoints and that’s email. Email marketing automation is the...

Email showdown: Starbucks vs. Dunkin' Donuts

Email showdown: Starbucks vs. Dunkin' Donuts

It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab...

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers November 13, 2015 Jeff Slutz Share this Article Google+   It’s no secret that targeted, relevant content drives better...

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies Posted by Guest Writer There are 217 million digital shoppers in the U.S., and that number is expected to...

Email Marketing Append: A Primer

Email Marketing Append: A Primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with...

Great Email Can Get You to Dreamforce

Great Email Can Get You to Dreamforce

Introducing the Email Swipe File Contest: The Grand Prize winner will present at Dreamforce. Not only is email still the biggest marketing ROI generator, it’s a seemingly...

Using email to curate one-to-one relationships with customers

Using email to curate one-to-one relationships with customers

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Many marketers understand the challenges of connecting with customers, yet some...

15 Ideas for How to Use Personalized Images in Your Emails

15 Ideas for How to Use Personalized Images in Your Emails

A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your...

3 tips to double your email list fast

3 tips to double your email list fast

The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign...

Customer experience and personalization is more important than ever

Customer experience and personalization is more important than ever

2.Hyperfocus on creating a highly personalized customer experience 3.Capture Customer Data 4.Keep Your Brand Authentic and Consistent 5.Automate Your Campaigns 7.Use Email...

Tech Takeaways: AI Usage Light, Email Heavy In Salesforce Study

Tech Takeaways: AI Usage Light, Email Heavy In Salesforce Study

On a morning when they announce that Amazon is buying Whole Foods for $13.7 billion, how can your keep your mind on mere technology? Actually, it’s not hard. What is Amazon, if...