Articles about email marketing
5 Strategies for Customer Retention with Salesforce Marketing Cloud
Last updated: 10/12/2020
Attracting a new customer can cost you 5-7 times as much as retaining an existing customer. (Source: invespcro.com & salesforce.com) Also, the probability of successfully...
Small Business Email Marketing Tips for 2021
Last updated: 10/10/2020
Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive$38 gained for every $1 spent),...
20 Great Email Marketing Tactics For A Small Online Business
Last updated: 10/06/2020
Businesses drive sales using email marketing because it delivers an impressive return on investment (ROI). Research reveals that for every $1 spent on email...
How to bring more value to your email marketing
Last updated: 09/30/2020
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But...
6 Reasons to Consider Text Message Marketing
Last updated: 09/27/2020
The average person will look at their cellphone around eighty times in a day. It is not surprising, therefore, that 98% of marketing text messages are opened. Compared to email...
5 Essential Benefits of AI for Digital Marketers
Last updated: 09/21/2020
Pocket Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing...
3 Reasons Why Big Data Analytics is Important Now More Than Ever
Last updated: 09/20/2020
Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer...
7 Ways Online Retailers Can Improve Their Customer Marketing
Last updated: 09/17/2020
Awesome! Your online store is live… but now what? What will help your eCommerce store navigate the waters in a constantly saturated marketplace? With customers choosing brands...
8 Ways CRM Can Boost Email Campaign Performance
Last updated: 09/16/2020
There was a time when marketers had to use a different tool for every marketing channel. But then came a savior – The Customer Relationship Management or CRM software. The...
How to Create Sales Enablement Content
Last updated: 09/13/2020
The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as...