How Technology Builds Better E-Commerce Experiences

How Technology Builds Better E-Commerce Experiences

The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced with a dilemma: either sell online or...

Email Marketing Localization: How to Optimize Your Global Email Strategy

Email Marketing Localization: How to Optimize Your Global Email Strategy

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to...

Six Common Mistakes in Email Marketing

Six Common Mistakes in Email Marketing

Email mistakes can be anything from a typo, bad personalization, or a poorly-worded subject line. Some mistakes are less serious, and could even be quite funny, while others may...

B2B Marketing: 5 Email Campaigns That Generate Stronger Leads

B2B Marketing: 5 Email Campaigns That Generate Stronger Leads

Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails....

How to Reduce Email Bounce Rate and Improve Deliverability

How to Reduce Email Bounce Rate and Improve Deliverability

After all the sweat, blood, and tears you gave to craft a valuable email for your subscribers, it’s finally time to hit the send button. But, after you send them, a large chunk...

8 Amazing Secrets How to Create Strong Visual Impact on Your Email Campaigns

8 Amazing Secrets How to Create Strong Visual Impact on Your Email Campaigns

Do you enjoy a higher open rate of your emails? Then, in this article, you will learn some great email campaign tips to enhance your emails. Email marketing is one of the most...

Six Email Marketing Tips for eCommerce Sites

Six Email Marketing Tips for eCommerce Sites

If you own an eCommerce website, marketing is non-negotiable. While it’s always crucial to acquire new customers, you should consider retaining existing customers just as...

Why You Should Care About Email Testing

Why You Should Care About Email Testing

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their...

Five tips and tricks for email marketing campaigns

Five tips and tricks for email marketing campaigns

Email marketing plays an important role in building a loyal audience and a reliable customer base. However, many companies are not doing email marketing correctly. Although it...

8 Email Marketing Trends That Can Supercharge Your 2021 Strategy

8 Email Marketing Trends That Can Supercharge Your 2021 Strategy

Email has become a mainstay in the world of online marketing, used by SaaS andeCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020...

Why Email is the Key to Scaling During Economic Uncertainty

Why Email is the Key to Scaling During Economic Uncertainty

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have...

Email Marketers: Are You Thinking “Outside of the Box”?

Email Marketers: Are You Thinking “Outside of the Box”?

Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email...