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The Power of Instagram in Email Marketing

The Power of Instagram in Email Marketing

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought...

51 Must Read Marketing Blogs You Should Know

51 Must Read Marketing Blogs You Should Know

Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts...

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing

The Modern Guidebook to Email Marketing 0 total results Filters (0) Industry 2.The importance of email marketing 3.Building a quality email list 4.The anatomy of an effective...

Marketing Automation – More Than Email Marketing

Marketing Automation – More Than Email Marketing

Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort,...

8 Best Practices for Building Trust in Email Marketing

8 Best Practices for Building Trust in Email Marketing

On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through...

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

How to Use Predictive Analytics to Engage Customers Throughout Their Journey

As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a...

8 B2B email marketing examples that deserve a trophy

8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands...

4 Ways to Make Customers Crave Your Emails | Constant Contact Blogs

4 Ways to Make Customers Crave Your Emails | Constant Contact Blogs

Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email...

How list management can help drive sales | VerticalResponse

How list management can help drive sales | VerticalResponse

Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your...

What is this GDPR anyway? - The Email Marketing Blog

What is this GDPR anyway? - The Email Marketing Blog

Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: I was quite surprised that not everybody had even heard of GDPR. We recently published...

The dummy’s guide to email subject lines - Phrasee

The dummy’s guide to email subject lines - Phrasee

Ok, first off, we know you’re not a dummy. But that doesn’t change the fact that crafting the perfect email subject line for an email marketing campaign can be surprisingly...

Forging customer connections in a privacy-obsessed world

Forging customer connections in a privacy-obsessed world

The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where consumers had become accustomed to...