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16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales

16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales

Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores,...

5 ways to tune up your unsubscribe process before the holidays

5 ways to tune up your unsubscribe process before the holidays

What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few...

Email Marketing for Agencies: A Breakdown

Email Marketing for Agencies: A Breakdown

Email Marketing for Agencies: A Breakdown Benchmark Team writes on November 1, 2022 Share As an agency keen on signing more clients, increasing revenue, and growing your...

A Guide To Long-Form Content

A Guide To Long-Form Content

Content Creation A Guide To Long-Form Content Gain more authority in your industry by creating long-form content. Learn how to develop long-form content in this guide. Founder &...

Timing, tone and targeting: top tips for email marketing

Timing, tone and targeting: top tips for email marketing

More than 330bn emails are sent worldwide every day – yet the vast majority go unread and many end up in spam folders. So how do you create emails for your company that...

[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More

[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More

Trust and Data Privacy are More Connected than Ever. What are You Doing to Enhance Them? By April Paige, AtData, for Only Influencers Email marketers are the vanguard for...

You Ask, I Answer: How to Handle SEO Backlinks With Low Authority? - Christopher S. Penn - Marketing Data Science Keynote Speaker

You Ask, I Answer: How to Handle SEO Backlinks With Low Authority? - Christopher S. Penn - Marketing Data Science Keynote Speaker

Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them...

The Evolution Of Martech Tools - Past, Present and Future

The Evolution Of Martech Tools - Past, Present and Future

According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or...

 Conversions, KPIs, Measuring Success, and Optimization

Conversions, KPIs, Measuring Success, and Optimization

Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and...

How to Create an Effective Landing Page

How to Create an Effective Landing Page

A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a...

How Brands Go Wrong With Digital Marketing Metrics

How Brands Go Wrong With Digital Marketing Metrics

Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they...

Black Friday Email Marketing Services and Strategy

Black Friday Email Marketing Services and Strategy

FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s...