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10 Email Marketing Campaign Mistakes - iContact

10 Email Marketing Campaign Mistakes - iContact

Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in...

Using Last-Click Attribution? You’re Hurting Email: Part One - SellUP Email Marketing

Using Last-Click Attribution? You’re Hurting Email: Part One - SellUP Email Marketing

If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing. In...

How to Brand Your Emails So that You Look Like a Pro in the Inbox

How to Brand Your Emails So that You Look Like a Pro in the Inbox

If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And...

Only Use ‘Content Marketing’ With Marketers

Only Use ‘Content Marketing’ With Marketers

Note: This article is totally inside baseball. It will not help you at all in creating better or more customers, so if you skip it, no worries on my end. In a long line of past...

How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]

How to Get Results from Email Marketing with Kim Courvoisier [PODCAST]

How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to...

How to keep your subject lines refreshed: The golden rule and top 10 tips

How to keep your subject lines refreshed: The golden rule and top 10 tips

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign. But if you’re contacting...

Integrating Email with Other Apps

Integrating Email with Other Apps

Twitter Facebook LinkedIn Imagine you’re launching a brand new product and you want to email your customers about it. You create the email, add in beautiful imagery, and...

Why purchased lists are a big no-no - The Email Marketing Blog

Why purchased lists are a big no-no - The Email Marketing Blog

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely...

Surestep and iContact Email Marketing - iContact

Surestep and iContact Email Marketing - iContact

Hypotonia, commonly known as floppy baby syndrome, is a condition of low muscle tone which often results in weak muscle strength and pronation (the foot rolls in too much when...

2017 dotties winners - The Email Marketing Blog

2017 dotties winners - The Email Marketing Blog

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here...

Email Marketing Software

Email Marketing Software

Twitter Facebook LinkedIn The prospect of sending email campaigns into international markets may seem daunting, especially if you’re not proficient in your subscribers’ native...

The future of customer engagement is mobile e-commerce: what your brand can do to prepare

The future of customer engagement is mobile e-commerce: what your brand can do to prepare

by Thai Son Nguyen / Digital , eCommerce , Marketing , Technology / 13 Jul 2017 As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile...