Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email

Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, according to a study by Ripl, a...

On Target – Making Your First Email Count - iContact

On Target – Making Your First Email Count - iContact

Your email marketing subscribers are at their most engaged the moment they first join your list. This is because you are still very much at the front of their minds. They have...

B2B the movie 4: Bridget Bones’s To-Do List

B2B the movie 4: Bridget Bones’s To-Do List

B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of...

How Holistic Testing Can Bring You Greater Rewards - Smart Insights Digital Marketing Advice

How Holistic Testing Can Bring You Greater Rewards - Smart Insights Digital Marketing Advice

Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each...

Intelligent Content in Email: How to Activate Your Data and Boost Results

Intelligent Content in Email: How to Activate Your Data and Boost Results

Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how...

The Power of Email + The Psychology of Social Proof = The Social Email

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the...

Bill Belichick gives us 7 steps to email marketing success - Only Influencers

Bill Belichick gives us 7 steps to email marketing success - Only Influencers

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams...

How to master email marketing to sell out your event

How to master email marketing to sell out your event

Did you know that events typically sell more than half of their tickets the week right before the event? That’s right, we looked at data from across Eventbrite and found that a...

Monday Catch-up: Spending, Testing and How to Grow Your Email List

Monday Catch-up: Spending, Testing and How to Grow Your Email List

Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email...

29 Inspiring Examples of Behaviorally-Targeted Emails

29 Inspiring Examples of Behaviorally-Targeted Emails

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that...

Sly Google Recants: Search Giant Will No Longer Scan Email Content

Sly Google Recants: Search Giant Will No Longer Scan Email Content

Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it...

Why Email Marketing Is a Missed Opportunity for Agencies

Why Email Marketing Is a Missed Opportunity for Agencies

After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force...