Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, according to a study by Ripl, a...
10/13/2021
Your email marketing subscribers are at their most engaged the moment they first join your list. This is because you are still very much at the front of their minds. They have...
10/10/2021
B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of...
10/09/2021
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each...
10/09/2021
Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how...
10/06/2021
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the...
10/06/2021
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams...
10/06/2021
Did you know that events typically sell more than half of their tickets the week right before the event? That’s right, we looked at data from across Eventbrite and found that a...
10/03/2021
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email...
10/03/2021
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that...
10/03/2021
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it...
10/03/2021
After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force...
09/29/2021
